uk-netmarketing Archive (2011-2015)

Thank you Chris

I think there is an issue if there were awards which were completely open to free entries; how would the judges be numerated (would they expect to be?) if they had to give up a week to wade thru entries? 

It is a conundrum, and I hope you get some good feedback 

ty




Ty-John Roberts
Creative Director
www.addicted2tv.com
ddi: 01279 444040
http://www.linkedin.com/in/tyjohnroberts

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On 24 May 2012, at 13:24, Chris Kempt wrote:

:o)
 
Thanks for your input Ty, sadly your comments are all too often true which is why, with the BIMAs, we’re really trying to address those issues. Hope we can clarify some of it tonight and once we have a write-up I’ll be sure to share it with you all too.
 
Cheers
 
C
 
Chris Kempt - Kempt Ltd 
T  08456 800899 M 07701 048632
E chris at kempt.co.uk

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From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Ty-John Roberts
Sent: 21 May 2012 13:32
To: uk-netmarketing
Subject: Re: [uk-netmarketing] How to win awards...
 
Hi John
 
Thank you for one of my favourite emails of the year so far:) 
 
 
Why is it that, at least from my perspective, when I see awards won I can always bring to mind / refer to at least 5-10 other brands / agencies who (IMHO) seemed to have a better case for winning the award, but probably didn't apply?
 
> they're all too busy doing 'work'
 
 
Who are awards REALLY for and for what purpose? There are too many awards which seem to be relatively pointless apart from massaging agency (and client) egos
 
> to sell seats at award dinners for a ridiculous price.
 
 
Why are award applications such a drag anyway? Takes a day or more to compile... 
 
> You mean you don't have an 'awards administrator'?
 
 
Why is it that awards ceremonies seem to be more money-making machines to do with selling meals than actually about the awards? It seems the larger the table you book, the greater the chance of an award. (and the recent spat in Scotland with Diageo Execs only goes to support this view)
 
> its all about the dollars. 
 
 
I avoid awards and award ceremonies and whilst I am not saying we'd be an 'award winning' agency FWIW, I don't have a problem staying out of this particular loop. It does always seem to me to start with the question 'how many tickets can we sell?' followed by 'can we invent a new award category to fill another three tables?'.
 
> when everybody can win then we all win :)
 
 
 
 
> I personally think it better to be a judge then you get recognition all the same. Small agencies don't always have time or resource or budget to enter awards so it tends to be the big boys, the usual suspects who win. 
 
 
 
Ty Roberts
 
Addicted2tv Ltd
 
NOT an award winning agency
 
 
 
 

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