uk-netmarketing Archive (2011-2015)

Hi all

 

Agreed with all, but can I step in to defend the Econsultancy Awards? 

 

Not just because ipadio's won a couple, but because ipadio's won a couple
without taking a table or spending a dime on advertising, so I guess we know
the judging process is fair/unhindered by expenditure! J

 

jd

 

 

 

John Duffy

Marketing Director

 

cid:3351500905_1077630

 

www.nemisys.uk.com

john at nemisys.uk.com

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From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Chris Kempt
Sent: 24 May 2012 1:25 PM
To: uk-netmarketing
Subject: Re: [uk-netmarketing] How to win awards...

 

:o)

 

Thanks for your input Ty, sadly your comments are all too often true which
is why, with the BIMAs, we're really trying to address those issues. Hope we
can clarify some of it tonight and once we have a write-up I'll be sure to
share it with you all too.

 

Cheers

 

C

 

Chris Kempt - Kempt Ltd 
T  08456 800899 M 07701 048632
E chris at kempt.co.uk

Please help me to achieve my dream of being a Ginetta Grid Girl:
http://j.mp/GridGirl

Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
Kempt Limited registered in the UK, Company number 4725387

 

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Ty-John Roberts
Sent: 21 May 2012 13:32
To: uk-netmarketing
Subject: Re: [uk-netmarketing] How to win awards...

 

Hi John

 

Thank you for one of my favourite emails of the year so far:) 

 

 

Why is it that, at least from my perspective, when I see awards won I can
always bring to mind / refer to at least 5-10 other brands / agencies who
(IMHO) seemed to have a better case for winning the award, but probably
didn't apply?

 

> they're all too busy doing 'work'

 

 

Who are awards REALLY for and for what purpose? There are too many awards
which seem to be relatively pointless apart from massaging agency (and
client) egos

 

> to sell seats at award dinners for a ridiculous price.

 

 

Why are award applications such a drag anyway? Takes a day or more to
compile... 

 

> You mean you don't have an 'awards administrator'?

 

 

Why is it that awards ceremonies seem to be more money-making machines to do
with selling meals than actually about the awards? It seems the larger the
table you book, the greater the chance of an award. (and the recent spat in
Scotland with Diageo Execs only goes to support this view)

 

> its all about the dollars. 

 

 

I avoid awards and award ceremonies and whilst I am not saying we'd be an
'award winning' agency FWIW, I don't have a problem staying out of this
particular loop. It does always seem to me to start with the question 'how
many tickets can we sell?' followed by 'can we invent a new award category
to fill another three tables?'.

 

> when everybody can win then we all win :)

 

 

 

 

> I personally think it better to be a judge then you get recognition all
the same. Small agencies don't always have time or resource or budget to
enter awards so it tends to be the big boys, the usual suspects who win. 

 

 

 

Ty Roberts

 

Addicted2tv Ltd

 

NOT an award winning agency

 

 

 

 


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