uk-netmarketing Archive (2011-2015)

Not replying to Robin (sorry Robin!), just joining the thread.

 

I'm wondering how you fellow agencies out there are dealing with their
clients' ability to invalidate their cookie information by pasting any old
widget in to any old page via their CMS? We're thinking training, but nobody
wants to pay for it. So it will become a memo, unread and unloved ....

 

On a brighter note, 1 client (local government, of course) is running so
scared that they just asked us to remove Google Analytics from their site
entirely. They only have about 600 visitors a month, but have a checklist
which needed an additional tick J. I imagine a Linkedin profile is even now
being updated with a new skills & expertise ...

 

jd

 

 

 

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From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of John
Braithwaite
Sent: 25 May 2012 8:03 PM
To: robin at goallover.com; uk-netmarketing
Subject: Re: [uk-netmarketing] European Cookie Law - Big Debate

 

There's also a massive irony in all of this. The publishers who effectively
'sold out' their visitors to these types of tracking and profiling are the
same ones which were hit by suppressed eCPMs and revenues in the near
past... precisely because of the knock on effect of this kind of activity.

 

And bulk ad networks (many of whom used this kind of secret profiling and
bought the data either directly, or indirectly of web users) were able to
beat great web properties with the stick of 'we don't need your site, as we
already have all the data we need to serve targeted ads - so we'll buy your
banners for 50p CPM'

 

Smart, eh?

 

 

On 25 May 2012, at 17:54, ROBIN CALLER / GOALLOVER wrote:





That's my point John, it wasn't just the advertisers, there were plenty of
very complicit publishers.
Furthermore, there were plenty of very complicit "big publishers" who didn't
realise that they were being trojaned 
(is that a word? don't care, think it is, going for a beer!)

Great name for a 21st century media band "Trojan Zombie Beacons"

Robin

John Braithwaite wrote:



Yes it reminds me of an approach from an unmentionable (but well know
agency) to a client of mine last year: 

'Can we pop a little file on your website, we'll pay you 5p per unique
tracked visitor'

 

This site was in a very specific vertical... with high ticket visitors for
brand advertisers.

 

Of course I said 'no' but others I am sure have said yes... and the consumer
has been none the wiser. So, regulation was inevitable.

 

 

On 24 May 2012, at 22:19, Steve Masters wrote:





Rob Caller: "For my part - it is making everyone and i mean "everyone" in
this industry, many of whom have given no time or consideration at all to
the legality or ethic or morality of their practice, a bloody good shake.
If you weren't doing anything malicious, anything dodgy, or anything
exploitative, you're really probably going to be alright.
A bunch of people who have written up no better alternative structure for
what they believe would be a "good law" "

 

Rob, I agree with your post with regards to zombie cookies and marketers but
I disagree with the comment above.

 

The whole reason the cookie law exists is because of the cavalier attitude
of the advertising industry, while the people paying the price are EVERY
website owner, the majority of whom are not doing anything wrong. They are
now faced with the expense and hassle of implementing a traffic-damaging
warning on their websites to effectively warn people about ALL cookies,
thanks to intrusive marketers who have nothing to do with those actual
websites.

 

Steve Masters

 

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