uk-netmarketing Archive (2011-2015)

There's also a massive irony in all of this. The publishers who effectively 'sold out' their visitors to these types of tracking and profiling are the same ones which were hit by suppressed eCPMs and revenues in the near past... precisely because of the knock on effect of this kind of activity.

And bulk ad networks (many of whom used this kind of secret profiling and bought the data either directly, or indirectly of web users) were able to beat great web properties with the stick of 'we don't need your site, as we already have all the data we need to serve targeted ads - so we'll buy your banners for 50p CPM'

Smart, eh?


On 25 May 2012, at 17:54, ROBIN CALLER / GOALLOVER wrote:

> That's my point John, it wasn't just the advertisers, there were plenty of very complicit publishers.
> Furthermore, there were plenty of very complicit "big publishers" who didn't realise that they were being trojaned 
> (is that a word? don't care, think it is, going for a beer!)
> 
> Great name for a 21st century media band "Trojan Zombie Beacons"
> 
> Robin
> 
> John Braithwaite wrote:
>> Yes it reminds me of an approach from an unmentionable (but well know agency) to a client of mine last year:
>> 'Can we pop a little file on your website, we'll pay you 5p per unique tracked visitor'
>> 
>> This site was in a very specific vertical... with high ticket visitors for brand advertisers.
>> 
>> Of course I said 'no' but others I am sure have said yes... and the consumer has been none the wiser. So, regulation was inevitable.
>> 
>> 
>> On 24 May 2012, at 22:19, Steve Masters wrote:
>> 
>>> Rob Caller: “For my part - it is making everyone and i mean "everyone" in this industry, many of whom have given no time or consideration at all to the legality or ethic or morality of their practice, a bloody good shake.
>>> If you weren't doing anything malicious, anything dodgy, or anything exploitative, you're really probably going to be alright.
>>> A bunch of people who have written up no better alternative structure for what they believe would be a "good law" ”
>>>  
>>> Rob, I agree with your post with regards to zombie cookies and marketers but I disagree with the comment above.
>>>  
>>> The whole reason the cookie law exists is because of the cavalier attitude of the advertising industry, while the people paying the price are EVERY website owner, the majority of whom are not doing anything wrong. They are now faced with the expense and hassle of implementing a traffic-damaging warning on their websites to effectively warn people about ALL cookies, thanks to intrusive marketers who have nothing to do with those actual websites.
>>>  
>>> Steve Masters
>>>  
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> 
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
> Take a look through our listings or register to advertise your
> own vacancies today.
> 
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John Braithwaite
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