uk-netmarketing Archive (2011-2015)

That's my point John, it wasn't just the advertisers, there were plenty 
of very complicit publishers.
Furthermore, there were plenty of very complicit "big publishers" who 
didn't realise that they were being trojaned
(is that a word? don't care, think it is, going for a beer!)

Great name for a 21st century media band "Trojan Zombie Beacons"

Robin

John Braithwaite wrote:

> Yes it reminds me of an approach from an unmentionable (but well know 
> agency) to a client of mine last year:
> 'Can we pop a little file on your website, we'll pay you 5p per unique 
> tracked visitor'
>
> This site was in a very specific vertical... with high ticket visitors 
> for brand advertisers.
>
> Of course I said 'no' but others I am sure have said yes... and the 
> consumer has been none the wiser. So, regulation was inevitable.
>
>
> On 24 May 2012, at 22:19, Steve Masters wrote:
>
>> Rob Caller: “For my part - it is making everyone and i mean 
>> "everyone" in this industry, many of whom have given no time or 
>> consideration at all to the legality or ethic or morality of their 
>> practice, a bloody good shake.
>> If you weren't doing anything malicious, anything dodgy, or anything 
>> exploitative, you're really probably going to be alright.
>> A bunch of people who have written up no better alternative structure 
>> for what they believe would be a "good law" ”
>>  
>> Rob, I agree with your post with regards to zombie cookies and 
>> marketers but I disagree with the comment above.
>>  
>> The whole reason the cookie law exists is because of the cavalier 
>> attitude of the advertising industry, while the people paying the 
>> price are EVERY website owner, the majority of whom are not doing 
>> anything wrong. They are now faced with the expense and hassle of 
>> implementing a traffic-damaging warning on their websites to 
>> effectively warn people about ALL cookies, thanks to intrusive 
>> marketers who have nothing to do with those actual websites.
>>  
>> Steve Masters
>>
>> 
>>
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>
> John Braithwaite
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