uk-netmarketing Archive (2011-2015)

John

I'd add too that actually 50,000 sounds like a lot, but isn't. You have to consider what proportion of the 50,000 would actually be using the service - almost certainly fewer than 1%, and probably more like 0.1% (i.e. less than 50 homes) - then you suddenly realise that actually it isn't many. And then when you bring demographics into it, it suddenly is very very few indeed.

In the UK we have a number of clients targeting by Postcode, but they never do the whole Postcode (unless actually using mapping / geo positioning) as there are too few properties in there. Not only that, but the first half of postcodes is 'rights free' ;-)

Also it depends on which direction you are targeting in - if you look at their inputted profile, you only have what you have, if you look at their location / IP address you may find a more accurate means of targeting (rather like AdWords, but, of course, in AdWords you can target in a much more granular way).

Anyway, just my tuppenth.

On 26 Nov 2012, at 02:12, Suzy Turnbull <sturnbull at teamgroup.biz> wrote:

> Hi John,
> 
> We do quite  a bit of Adwords/ PPC  including mobile in the USA and targeting is typically by DMA's (Designated Market Areas) which include cities or multiple cities.  But in some places it actually makes sense to target by state because they are "small" - stop thinking UK!!!!
> 
> Let me know if this helps.  
> 
> Suzy Turnbull (Dip Dig M)
> Managing Director
> E: Marketing Tactics
> 
> Email:       sturnbull at emarketing-tactics.com
> Web:         http://emarketing-tactics.com
> Tel:            +(507) 265 3508 | +(507) 6480 3623
> Skype:       suzyturnbull
> Linked In:  http://pa.linkedin.com/in/suzyturnbull
> 
> 
> From: John Duffy <john at nemisys.uk.com>
> Organization: Nemisys
> Reply-To: <john at nemisys.uk.com>, uk-netmarketing <uk-netmarketing at mm.chinwag.com>
> Date: Friday, November 23, 2012 3:53 AM
> To: 'uk-netmarketing' <uk-netmarketing at mm.chinwag.com>
> Subject: Re: [uk-netmarketing] Leaving UKNM? You must be joking!
> 
> Hi Chris and others
>  
> That USA reference has nudged me. We’re doing some work for a US-based start-up, and part of it involves targeting Members based on their demographics & geography.
>  
> I need to get my head around how US-based marketeers actually do their segmentation and targeting – I’ve just realised a ZIP code can have 50,000 addresses so not much use there!
>  
> I’d be grateful if anyone could point me towards “US targeting and segmentation 101” if such a thing exists? Do they go by ZIP + CITY, full address etc?
>  
> Thanks! jd
>  
>  
>  
> John Duffy
> Marketing Director
>  
> <image001.jpg>
>  
> www.nemisys.uk.com
> john at nemisys.uk.com
> blog
> linkedin
> slideshare
> @johnrduffy
> @nemisys
>  
> Support & switchboard: 0844 706 9665
> Support email: support at nemisys.uk.com
> Direct: +44 (0)118 9122226
> Mobile: +44 (0)7887 731799
>  
> From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Chris Pointon
> Sent: 22 November 2012 03:06
> To: uk-netmarketing
> Subject: Re: [uk-netmarketing] Leaving UKNM? You must be joking!
>  
> +1 from the auld sod brigade. I still enjoy the list even though I do my netmarketing from the US these days.
>  
> What was the US list, Jon? Anything UKNM-ers would be interested in?
>  
> Cheers
> Chris
>  
> 
> 
>  
> 
> On 21 November 2012 17:42, <jclarke at ic24.net> wrote:
> Leave this list? Not 'till hell freezes over thanks. It's where us oldtimers get to still share, perhaps not as much as we used to, but that's because we've all got to cover so much more in the ever expanding digital universe.
> Funny enough another learned list in the US was going to go dark and that started up a whole bunch of threads when those who lurked for years realised they'd lose such a great resource.
> I see NMA.co.uk is changing to The Digitals after being tied up by eConsultancy, it looks like plenty more churn in the digital industry is to come too from what I hear.
> Happy to be a Chinwagger, it's now been 12 years i'm sure, so looking forward to being an unruly digital teenager next year. Keep it up Sam and Co, you do a great job with what might be the oldest email group list in town.
> So what's the next topic... Duoscreening? Image recognition ads? Mobile? The creeping data collection of the big 3 - Apple, Facebook, Google? The lack of talent and education? Plenty more I'm sure...
> Cheers
> Jon Clarke
> Head of Digital
> www.spaceandtime.eu.com - http://www.linkedin.com/in/jondclarke
>  
>  
>  
> On Nov 21 2012, Sam Michel wrote: 
> 
> Afternoon all...
> 
> Apologies, this shouldn't have gone through to the list. I've unsubscribed
> Frank from the list. In case anyone else wants to hop off, there's
> instructions at the bottom of every email. Or drop me a line if you run
> into any problems.
> 
> 
> Toodle Pip
> 
> Sam
> 
> --------------------------------------------------------------
> Sam Michel, CEO, Chinwag - e: sam at chinwag.com
> t: +44 (0)20 7183 2925 f: +44 (0)20 7099 4011
> Chinwag - http://chinwag.com
> @toodlepip //
> @Chinwag//
> @DigitalMission //
> @SMWLDN//
> @ChinwagJobs 
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> - Sam @ Chinwag: http://chinwag.com/blogs/sammichel
> - Sam @ Toodlepip: http://www.toodlepip.co.uk
> --------------------------------------------------------------
> 
> 
> 
> On 14 November 2012 08:32, frank wrote:
> 
> > please unsubscribe me! i have unsubscribed a while back and yesterday i
> > started getting these emails again!!
> >
> > Regards
> > Frank
> >
> >
> > On 13 Nov 2012, at 12:56, Miko Coffey wrote:
> >
> > Hi Rod,
> >
> > First and foremost, HTML tables are a nightmare for accessibility. And
> > what's good for accessibility is usually good for SEO as well, since
> > crawlers behave in many ways like text-based browser tools.
> >
> > A good article covering the reasons why:
> > http://coding.smashingmagazine.com/2009/04/08/from-table-hell-to-div-hell/
> >
> > Tables are great for tabular content, it's just that they were bastardised
> > and used in a way they were never meant for by designers (like me) way back
> > in the day before Google existed. Ah the Netscape years, how simple life
> > was back then...
> >
> > Enjoy the above article - think it does a better job of explaining than a
> > nostalgic old web geek does ;-)
> >
> > Cheers,
> > Miko
> >
> >
> > On 12 November 2012 14:02, Rod Harris wrote:
> >
> >> Hi all. Happy Mondays. Can someone tell me if it’s true that it's better
> >> for SEO not to use html tables?****
> >>
> >> In fact. Why are tables in HTML code frowned upon? I’ve not seen good
> >> support for this prejudice. They don’t seem to be problematic in mobile
> >> browsers. The usual answer is that content needs to be separated from
> >> layout. But why is using a div or a span good separation of content from
> >> layout and a table not? Good layout with only divs requires a lot of nested
> >> divs. So why Is a table less maintainable?. It’s unlikely that a new
> >> version of a web site will only need a new CSS file. In fact I think
> >> less people will understand what is going on someone else’s CSS rather than
> >> in their simple table layout. I’d be interested in good reasons for the use
> >> if divs + CSS instead of tables.****
> >>
> >> ** **
> >>
> >> Cheers****
> >>
> >> Rodders.****
> >>
> >> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> >>
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> >> roles in the UK. Used by major companies such as BBC, Electronic
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> >>
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> >>
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> >>
> >
> >
> >
> > --
> > ---------------------------------------
> > Miko Coffey, BFA FRSA
> >
> > Independent Web Consultant
> > http://www.usingmyhead.com
> > email: miko at usingmyhead.com
> >
> > Freelance Photographer
> > http://www.mikocoffey.com/photography
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> >
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> >
> >
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> >
> > Chinwag Jobs is the leading specialist recruitment website for digital
> > roles in the UK. Used by major companies such as BBC, Electronic
> > Arts, Kingston University as well as the majority of recruitment
> > agencies who place staff in the sector.
> >
> > Take a look through our listings or register to advertise your
> > own vacancies today.
> >
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> >
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> >
> >
> > ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> >
> > Chinwag Jobs is the leading specialist recruitment website for digital
> > roles in the UK. Used by major companies such as BBC, Electronic
> > Arts, Kingston University as well as the majority of recruitment
> > agencies who place staff in the sector.
> >
> > Take a look through our listings or register to advertise your
> > own vacancies today.
> >
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> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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> 
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> 
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
> Take a look through our listings or register to advertise your
> own vacancies today.
> 
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> 
> uk-netmarketing discussion list is powered by http://chinwag.com
>  
>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>> 
>> Chinwag Jobs is the leading specialist recruitment website for digital
>> roles in the UK. Used by major companies such as BBC, Electronic
>> Arts, Kingston University as well as the majority of recruitment
>> agencies who place staff in the sector.
>> 
>> Take a look through our listings or register to advertise your
>> own vacancies today.
>> 
>> 
>>> CHINWAG JOBS: http://jobs.chinwag.com
>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>> You're subscribed to uk-netmarketing to change your options or
>> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>> 
>> uk-netmarketing discussion list is powered by http://chinwag.com
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~ Chinwag Jobs is the leading specialist recruitment website for digital roles in the UK. Used by major companies such as BBC, Electronic Arts, Kingston University as well as the majority of recruitment agencies who place staff in the sector. Take a look through our listings or register to advertise your own vacancies today. >> CHINWAG JOBS: http://jobs.chinwag.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ You're subscribed to uk-netmarketing to change your options or unsubscribe: https://mm.chinwag.com/options/uk-netmarketing uk-netmarketing discussion list is powered by http://chinwag.com
> <image001.jpg>~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> 
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
> Take a look through our listings or register to advertise your
> own vacancies today.
> 
>>> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> 
> uk-netmarketing discussion list is powered by http://chinwag.com

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