uk-netmarketing Archive (2011-2015)

Hi Damian, welcome back

The 301 and 404's are easily fixed as I am sure you know. The bigger question is the penalty. 

Having experienced both approaches on two sites selling similar products in the same space (and competing for the same traffic), I've seen option a) paying off and eventually getting the penalty removed. In this case the hard work of getting high quality links and removing the bad ones was more effective than trying to build from scratch. 

However this is also going to depend on how competitive the space is, whether you can replace google traffic with other sources and whether the 75% drop off was just traffic or was it a 75% drop in sales (big assumption that your client is selling something directly).

Even before the disavow tool came about we saw more traction utilising the penalised site that the new one. 

It is worth noting as well that the penalty seems to be per page not the whole site. 

(stands, waiting to be corrected by the gods of SEO on this list)

Cheers


James    

James Downes
Director
Pancentric Digital
020 7099 6370
james.downes at pancentric.com
www.pancentric.com

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----- Original Message -----
From: "Damian Jennings" <damianjennings at gmail.com>
To: "uk-netmarketing" <uk-netmarketing at mm.chinwag.com>
Sent: Monday, 8 April, 2013 10:11:25 AM
Subject: [uk-netmarketing] SEO question

I've taken on a new client who has been penalised by google for buying sketchy back links a year ago, I know this from the warning in webmaster tools. They also have a dupe content penalty according to Raven Tools for not redirecting their a record with a 301. They also have 894 soft 404s. 

Traffic has dropped 75% year on year. 

So, not in a very good position. 

As I see it, my options are 

a) try and remove the back links, then use disavow tool for the ones that refuse to remove the links, then fix the soft 404s, then fix the a record

OR

b) buy a new keyword rich domain and simply start over

In terms of time and effort, I am leaning towards option b) 

But I am totally not an expert in SEO, so I thought I would ask here to see what people think would be the best way forward. 

Thanks

Damian
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