uk-netmarketing Archive (2011-2015)

Hi Damian,

Without knowledge of the strength of the domain in question, it is hard to
advise, however, 'a' would be our recommendation, plus a reconsideration
request once you've cleaned up your act, in order to discover whether a
manual penalty has been applied. You will then have a better perspective.

Steve

​
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Steve Johnston
*Search:Johnston*
t: +44 1373 813414
e: steve at searchjohnston.co.uk
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http://uk.linkedin.com/in/stevejohnston1
Buy the book: www.googlelove.co.uk


On 8 April 2013 10:11, Damian Jennings <damianjennings at gmail.com> wrote:

> I've taken on a new client who has been penalised by google for buying
> sketchy back links a year ago, I know this from the warning in webmaster
> tools. They also have a dupe content penalty according to Raven Tools for
> not redirecting their a record with a 301. They also have 894 soft 404s.
>
> Traffic has dropped 75% year on year.
>
> So, not in a very good position.
>
> As I see it, my options are
>
> a) try and remove the back links, then use disavow tool for the ones that
> refuse to remove the links, then fix the soft 404s, then fix the a record
>
> OR
>
> b) buy a new keyword rich domain and simply start over
>
> In terms of time and effort, I am leaning towards option b)
>
> But I am totally not an expert in SEO, so I thought I would ask here to
> see what people think would be the best way forward.
>
> Thanks
>
> Damian
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