uk-netmarketing Archive (2011-2015)

Hi Steve,



It’s my understanding that there is no ‘penalty’  per se, in most cases,
you are just losing traffic that would have been derived from visibility
you now do not have,  as the authority / effect of the link and article
farms has disappeared.



Anecdotally we’ve seen a client who were affected by some sketchy SEO
practice increase their conversion,  against a backdrop of less traffic.
 My hypothesis is that the traffic they lost was of low quality, and that
renewed focus on content marketing with quality material is driving better
quality and  enhancing conversion.



Interested to hear your thoughts.



angus



--

Angus Phillipson

Byte9 <http://www.thebyte9.com/>



angus at thebyte9.com

+44 (0) 771 043 8972

+44 (0) 0208 780 6350



*From:* uk-netmarketing-bounces at mm.chinwag.com [mailto:
uk-netmarketing-bounces at mm.chinwag.com] *On Behalf Of *Steve Johnston
*Sent:* 10 April 2013 08:39
*To:* uk-netmarketing
*Subject:* Re: [uk-netmarketing] SEO question



Hi Damian,



Without knowledge of the strength of the domain in question, it is hard to
advise, however, 'a' would be our recommendation, plus a reconsideration
request once you've cleaned up your act, in order to discover whether a
manual penalty has been applied. You will then have a better perspective.



Steve





-- 

Steve Johnston

*Search:Johnston*

t: +44 1373 813414

e: steve at searchjohnston.co.uk

w: www.searchjohnston.co.uk

http://uk.linkedin.com/in/stevejohnston1

Buy the book: www.googlelove.co.uk



On 8 April 2013 10:11, Damian Jennings <damianjennings at gmail.com> wrote:

I've taken on a new client who has been penalised by google for buying
sketchy back links a year ago, I know this from the warning in webmaster
tools. They also have a dupe content penalty according to Raven Tools for
not redirecting their a record with a 301. They also have 894 soft 404s.

Traffic has dropped 75% year on year.

So, not in a very good position.

As I see it, my options are

a) try and remove the back links, then use disavow tool for the ones that
refuse to remove the links, then fix the soft 404s, then fix the a record

OR

b) buy a new keyword rich domain and simply start over

In terms of time and effort, I am leaning towards option b)

But I am totally not an expert in SEO, so I thought I would ask here to see
what people think would be the best way forward.

Thanks

Damian
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