uk-netmarketing Archive (2011-2015)

I agree with this position, if you can 'clean' a penalty then you're left in far better a position than starting all over again.
 
On 10 Apr 2013, at 08:38, Steve Johnston <steve at searchjohnston.co.uk> wrote:

> Hi Damian,
> 
> Without knowledge of the strength of the domain in question, it is hard to advise, however, 'a' would be our recommendation, plus a reconsideration request once you've cleaned up your act, in order to discover whether a manual penalty has been applied. You will then have a better perspective.
> 
> Steve
> 
> ​-- 
> 
> Steve Johnston
> Search:Johnston
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> Buy the book: www.googlelove.co.uk
> 
> 
> On 8 April 2013 10:11, Damian Jennings <damianjennings at gmail.com> wrote:
> I've taken on a new client who has been penalised by google for buying sketchy back links a year ago, I know this from the warning in webmaster tools. They also have a dupe content penalty according to Raven Tools for not redirecting their a record with a 301. They also have 894 soft 404s.
> 
> Traffic has dropped 75% year on year.
> 
> So, not in a very good position.
> 
> As I see it, my options are
> 
> a) try and remove the back links, then use disavow tool for the ones that refuse to remove the links, then fix the soft 404s, then fix the a record
> 
> OR
> 
> b) buy a new keyword rich domain and simply start over
> 
> In terms of time and effort, I am leaning towards option b)
> 
> But I am totally not an expert in SEO, so I thought I would ask here to see what people think would be the best way forward.
> 
> Thanks
> 
> Damian
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