uk-netmarketing Archive (2011-2015)

Hi Damian,

Just read this post from search engine watch  on the subject of steps to
take after Panda and manual  Google penalty.

It's well worth a read.

http://bit.ly/17cEatP

regards

angus

--
Angus Phillipson
Byte9

angus at thebyte9.com
@AngusPhillipson
+44 (0) 771 043 8972
+44 (0) 0208 780 6350

-----Original Message-----
From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Damian
Jennings
Sent: 08 April 2013 10:11
To: uk-netmarketing
Subject: [uk-netmarketing] SEO question

I've taken on a new client who has been penalised by google for buying
sketchy back links a year ago, I know this from the warning in webmaster
tools. They also have a dupe content penalty according to Raven Tools for
not redirecting their a record with a 301. They also have 894 soft 404s.

Traffic has dropped 75% year on year.

So, not in a very good position.

As I see it, my options are

a) try and remove the back links, then use disavow tool for the ones that
refuse to remove the links, then fix the soft 404s, then fix the a record

OR

b) buy a new keyword rich domain and simply start over

In terms of time and effort, I am leaning towards option b)

But I am totally not an expert in SEO, so I thought I would ask here to
see what people think would be the best way forward.

Thanks

Damian
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