uk-netmarketing Archive (2011-2015)

Hi Damian,

My guess would be that you'd probably be better off going for b but as I
understand it, keyword-rich domains are no longer as effective as before the
Penguin and Panda updates - they don't do you any harm but don't overpay if
you're buying. The key, as ever, is great content that attracts links and
gets shared. Forget any SEO 'tricks' and focus on publishing helpful,
interesting and shareable content on a regular basis - it's working for our
clients.

Cheers,

Paul 
Paul Lock
01453 873638
http://www.epicado.com 





-----Original Message-----
From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Damian Jennings
Sent: 08 April 2013 10:11
To: uk-netmarketing
Subject: [uk-netmarketing] SEO question

I've taken on a new client who has been penalised by google for buying
sketchy back links a year ago, I know this from the warning in webmaster
tools. They also have a dupe content penalty according to Raven Tools for
not redirecting their a record with a 301. They also have 894 soft 404s. 

Traffic has dropped 75% year on year. 

So, not in a very good position. 

As I see it, my options are 

a) try and remove the back links, then use disavow tool for the ones that
refuse to remove the links, then fix the soft 404s, then fix the a record

OR

b) buy a new keyword rich domain and simply start over

In terms of time and effort, I am leaning towards option b) 

But I am totally not an expert in SEO, so I thought I would ask here to see
what people think would be the best way forward. 

Thanks

Damian
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