uk-netmarketing Archive (2011-2015)

Hi Harry,



I actually hold a different opinion on this.



Google is interested in quality links and content,  IMHO that could be paid
as well as free.   In fact if it is paid are the chances that it will be of
higher quality?  Perhaps..



In B2B publishing paid business directory listings,  and paid editorial are
normal – and rank well, for example.  Why wouldn’t / shouldn’t  they, if
they are useful and relevant?



What Google is trying to eliminate is low quality links and content,  which
might also be paid or free – often manifesting themselves in skaggy,
 useless link and article farms.



The two are not mutually exclusive IMHO.



My rule of thumb is that if it is useful to a reader, paid or otherwise,
 then it has value and you are sailing a good course.   If it is keyword
stuffed advertorial,  then bear away.



I find it easy to be cynical that the prevailing feeling around a business
who predominantly trade in paid links, and have dominant market position,
is that other paid links are in some way bad (my assumption being that they
are quality links and content).  Some genius (probably paid) content
marketing and spin going on there,  for sure….



Regards



angus











--

Angus Phillipson

Byte9 <http://www.thebyte9.com/>



angus at thebyte9.com

@AngusPhillipson <http://www.twitter.com/angusphillipson>

+44 (0) 771 043 8972

+44 (0) 0208 780 6350



*From:* uk-netmarketing-bounces at mm.chinwag.com [mailto:
uk-netmarketing-bounces at mm.chinwag.com] *On Behalf Of *Harry J. Clark
*Sent:* 22 April 2013 18:10
*To:* uk-netmarketing (uk-netmarketing at mm.chinwag.com)
*Subject:* [uk-netmarketing] Is there a difference between paying for links
and paying for content?



Hi Guys,



I wanted to ask all you SEO guru’s a quick question, which I’m pretty sure
I know the answer to, but I’m just looking for some clarity.



Is there a difference between paying for links and paying for content? A
blogger has been emailing me, asking for money to place my blog article.
Obviously I want links in the article to boost the rankings, but as
everyone knows paying for links means you are susceptible to a penalty from
Google.



I informed the webmaster that Google penalise paid links, but he has told
me that I am not paying for links, I am paying for content which will not
be penalised. I also went on to ask him if he normally asks contributors
for money, to which he replied he never asks bloggers for money, but he
will charge companies or websites.



Is it true that there is adifference between paid links and paid content?
Also, is there anyone on here who has paid for links/content? If so, what
was the outcome on your websites performance?



Kind regards,

Harry
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