uk-netmarketing Archive (2011-2015)

My view is that Google is happy for you to pay for insertions or advertising but it doesn't want the link to be a follow link. A good B2B directory should be useful as it actually has customers using it to find a business - so paying for a yellow pages style insertion could make sense for the business even without a follow link. But if you are paying for an insertion in the hope of getting a follow link then that is the kind of behaviour they want to slap.

There are many directories you would never pay for an advert in as they have no traffic or the wrong traffic but which sold insertions on the back of a high PR.

I also believe that Google can use 'no follow' links as part of the algorithm to judge popularity - but don't quote me on that. Just something I read. 



Sent from my iPad

On Apr 23, 2013, at 3:29 PM, Angus Phillipson <angus at thebyte9.com> wrote:

> Hi Harry,
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>  
> 
> I actually hold a different opinion on this.
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> Google is interested in quality links and content,  IMHO that could be paid as well as free.   In fact if it is paid are the chances that it will be of higher quality?  Perhaps..
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> In B2B publishing paid business directory listings,  and paid editorial are normal – and rank well, for example.  Why wouldn’t / shouldn’t  they, if they are useful and relevant?
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> What Google is trying to eliminate is low quality links and content,  which might also be paid or free – often manifesting themselves in skaggy,  useless link and article farms.
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> The two are not mutually exclusive IMHO.
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> My rule of thumb is that if it is useful to a reader, paid or otherwise,  then it has value and you are sailing a good course.   If it is keyword stuffed advertorial,  then bear away.
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> I find it easy to be cynical that the prevailing feeling around a business who predominantly trade in paid links, and have dominant market position, is that other paid links are in some way bad (my assumption being that they are quality links and content).  Some genius (probably paid) content marketing and spin going on there,  for sure….
> 
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> Regards
> 
>  
> 
> angus
> 
>  
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>  
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>  
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>  
> 
> --
> 
> Angus Phillipson
> 
> Byte9
> 
>  
> 
> angus at thebyte9.com
> 
> @AngusPhillipson
> 
> +44 (0) 771 043 8972
> 
> +44 (0) 0208 780 6350
> 
>  
> 
> From: uk-netmarketing-bounces at mm.chinwag.com [mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Harry J. Clark
> Sent: 22 April 2013 18:10
> To: uk-netmarketing (uk-netmarketing at mm.chinwag.com)
> Subject: [uk-netmarketing] Is there a difference between paying for links and paying for content?
> 
>  
> 
> Hi Guys,
> 
>  
> 
> I wanted to ask all you SEO guru’s a quick question, which I’m pretty sure I know the answer to, but I’m just looking for some clarity.
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> Is there a difference between paying for links and paying for content? A blogger has been emailing me, asking for money to place my blog article. Obviously I want links in the article to boost the rankings, but as everyone knows paying for links means you are susceptible to a penalty from Google.
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> I informed the webmaster that Google penalise paid links, but he has told me that I am not paying for links, I am paying for content which will not be penalised. I also went on to ask him if he normally asks contributors for money, to which he replied he never asks bloggers for money, but he will charge companies or websites.
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> Is it true that there is adifference between paid links and paid content? Also, is there anyone on here who has paid for links/content? If so, what was the outcome on your websites performance?
> 
>  
> 
> Kind regards,
> 
> Harry
> 
>  
> 
>  
> 
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