uk-netmarketing Archive (2011-2015)

Hi Peter,



IMHO it depends only on the quality of the content and link, and Google’s
algorithm and employees are smart enough to work out what is of high
quality and low quality.



To use the B2B sector again, there are plenty of examples of super high
quality paid content.    Take a look at fast moving regulatory news,  for
example,  a domain made up of (paid) expert legal content.   Why should a
link to the contributing company not have value,  surely their inclusion on
a directory that is linked to a lot is a strong indicator that they are
valuable as a reader resource?



The algorithm is looking at quality and using many natural language
processing, computer assistive reviewing,  semantic analysis and language
metrics to determine quality & value. Additionally the aggregate link
profile is of importance.   In some cases there is also a human aspect to
it.  For example, If you want to be a trusted Google News source,  then you
have to point real human beings at your editorial capacity  (profiles
etc).  ‘Article fragmentation’  might trip a  content review based on the
construct of the paragraphs you submit, and a person will then review it,
along with the quality of the language (and links I imagine).



We have plenty of clients ‘paid content’ that is of very high quality and
very visible in Google, and rightly so.



The thing I would focus on now additionally is author authority &
influence, be that company or individual.   Social profiles, influences,
influencers and network authority will be increasingly important.   That
can be analysed by algorithms too.



Now low quality spammy munge content pumped out by bad SEO companies and
their grubby little link farms,  that’s another matter…..



Regards



angus











--

Angus Phillipson

Byte9 <http://www.thebyte9.com/>



angus at thebyte9.com

@AngusPhillipson <http://www.twitter.com/angusphillipson>

+44 (0) 771 043 8972

+44 (0) 0208 780 6350



*From:* uk-netmarketing-bounces at mm.chinwag.com [
mailto:uk-netmarketing-bounces at mm.chinwag.com<uk-netmarketing-bounces at mm.chinwag.com>]
*On Behalf Of *Peter Cunningham
*Sent:* 23 April 2013 16:29
*To:* uk-netmarketing
*Subject:* Re: [uk-netmarketing] Is there a difference between paying for
links and paying for content?



My view is that Google is happy for you to pay for insertions or
advertising but it doesn't want the link to be a follow link. A good B2B
directory should be useful as it actually has customers using it to find a
business - so paying for a yellow pages style insertion could make sense
for the business even without a follow link. But if you are paying for an
insertion in the hope of getting a follow link then that is the kind of
behaviour they want to slap.



There are many directories you would never pay for an advert in as they
have no traffic or the wrong traffic but which sold insertions on the back
of a high PR.



I also believe that Google can use 'no follow' links as part of the
algorithm to judge popularity - but don't quote me on that. Just something
I read.






Sent from my iPad


On Apr 23, 2013, at 3:29 PM, Angus Phillipson <angus at thebyte9.com> wrote:

Hi Harry,



I actually hold a different opinion on this.



Google is interested in quality links and content,  IMHO that could be paid
as well as free.   In fact if it is paid are the chances that it will be of
higher quality?  Perhaps..



In B2B publishing paid business directory listings,  and paid editorial are
normal – and rank well, for example.  Why wouldn’t / shouldn’t  they, if
they are useful and relevant?



What Google is trying to eliminate is low quality links and content,  which
might also be paid or free – often manifesting themselves in skaggy,
 useless link and article farms.



The two are not mutually exclusive IMHO.



My rule of thumb is that if it is useful to a reader, paid or otherwise,
 then it has value and you are sailing a good course.   If it is keyword
stuffed advertorial,  then bear away.



I find it easy to be cynical that the prevailing feeling around a business
who predominantly trade in paid links, and have dominant market position,
is that other paid links are in some way bad (my assumption being that they
are quality links and content).  Some genius (probably paid) content
marketing and spin going on there,  for sure….



Regards



angus











--

Angus Phillipson

Byte9 <http://www.thebyte9.com/>



angus at thebyte9.com

@AngusPhillipson <http://www.twitter.com/angusphillipson>

+44 (0) 771 043 8972

+44 (0) 0208 780 6350



*From:* uk-netmarketing-bounces at mm.chinwag.com [mailto:
uk-netmarketing-bounces at mm.chinwag.com] *On Behalf Of *Harry J. Clark
*Sent:* 22 April 2013 18:10
*To:* uk-netmarketing (uk-netmarketing at mm.chinwag.com)
*Subject:* [uk-netmarketing] Is there a difference between paying for links
and paying for content?



Hi Guys,



I wanted to ask all you SEO guru’s a quick question, which I’m pretty sure
I know the answer to, but I’m just looking for some clarity.



Is there a difference between paying for links and paying for content? A
blogger has been emailing me, asking for money to place my blog article.
Obviously I want links in the article to boost the rankings, but as
everyone knows paying for links means you are susceptible to a penalty from
Google.



I informed the webmaster that Google penalise paid links, but he has told
me that I am not paying for links, I am paying for content which will not
be penalised. I also went on to ask him if he normally asks contributors
for money, to which he replied he never asks bloggers for money, but he
will charge companies or websites.



Is it true that there is adifference between paid links and paid content?
Also, is there anyone on here who has paid for links/content? If so, what
was the outcome on your websites performance?



Kind regards,

Harry





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