uk-netmarketing Archive (2011-2015)

This is really, really good Alec however it raises a point which intrigues me - and has done for a while.

Is HTM5 replacing Flash banners actually a good thing?

The thing is, whilst Flash has some issues it's important to remember that it's possible to write bad code in any language. Therefore, a page that has 5 hastily-written HTML5 banners on it is likely to cause just as many problems as the equivalent using flash banners *except* that flash is:

a) self contained
b) generally not supported on devices that would particularly struggle
c) easier to block

So… whilst flash has its issues, is HTML5 actually any better? From my relatively naive POV it appears as though we're running away from a pack of wolves straight towards a pride of hungry lions because they'll protect us.

Cheers

C





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On 28 Jan 2013, at 18:36, Alec East <alec.east at ukoko.com<mailto:alec.east at ukoko.com>> wrote:

OK, here goes...

I hereby predict that at least some of these will become true, more or less, probably:


HTML5 / responsive Banners finally replace Flash banners
because mobiles don't do Flash and animated gifs are a bit pants. CTR increases but several thousand "Banner Designers" are made redundant and besiege Adobe.


Mobile specific emails,
which take advantage of the mobile "as standard" support for richer media in emails. We start to see HTML5 video followed by people complaining that it's caning their data plan.


Content Marketing is the new social media
Every client will be sold content-marketing in a "would you like fries with that" kind of way, even if the agency doesn't know what it is. By late July, a content-marketing campaign for a dishwasher tablet goes wrong and blocks a pipe, causing a dirge of branded, fetid slurry to overflow into a billion Facebook feeds. Zuckerberg buys Dyno-Rod for three billion dollars but it's too late, in the ensuing panic, Twitter get's jammed & Vine is forced to ration users to only 3 seconds. The entire "earned-audience" packs-up and buys a book instead. Amazon, however, makes a killing.


Google changes it's algorithm again. This time it's called Albatross.
and people who type URLs into the search box suddenly find they can't use the web anymore.


Someone actually makes an online purchase using an Android phone.
A spokesman says "With 80% of the smartphone market but a minuscule amount of web-traffic, you have to wonder what Android users are doing with their phones."


Apple release the iPhone mini
... A smaller, flip-open iPhone that looks remarkably like the original Motorola Razr. Apple sues Motorola over a retrospective breach of copyright.


The meme of the year will involve carrots & the colour beige
That's all I'm saying





Alec East Director

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On 28 Jan 2013, at 12:00, uk-netmarketing-request at mm.chinwag.com<mailto:uk-netmarketing-request at mm.chinwag.com> wrote:

Predictions for 2013

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