uk-netmarketing Archive (2011-2015)

very good :)

On 28 January 2013 19:36, Alec East <alec.east at ukoko.com> wrote:

> OK, here goes...
>
> I hereby predict that at least some of these will become true, more or
> less, probably:
>
>
> *HTML5 / responsive Banners finally replace Flash banners*
> because mobiles don't do Flash and animated gifs are a bit pants. CTR
> increases but several thousand "Banner Designers" are made redundant and
> besiege Adobe.
>
>
> *Mobile specific emails,*
> which take advantage of the mobile "as standard" support for richer media
> in emails. We start to see HTML5 video followed by people complaining that
> it's caning their data plan.
>
>
> *Content Marketing is the new social media*
> Every client will be sold content-marketing in a "would you like fries
> with that" kind of way, even if the agency doesn't know what it is. By late
> July, a content-marketing campaign for a dishwasher tablet goes wrong and
> blocks a pipe, causing a dirge of branded, fetid slurry to overflow into a
> billion Facebook feeds. Zuckerberg buys Dyno-Rod for three billion dollars
> but it's too late, in the ensuing panic, Twitter get's jammed & Vine is
> forced to ration users to only 3 seconds. The entire "earned-audience"
> packs-up and buys a book instead. Amazon, however, makes a killing.
>
>
> *Google changes it's algorithm again. This time it's called Albatross.*
> and people who type URLs into the search box suddenly find they can't use
> the web anymore.
>
> *
> *
> *Someone actually makes an online purchase using an Android phone.*
> A spokesman says "With 80% of the smartphone market but a minuscule amount
> of web-traffic, you have to wonder what Android users are doing with their
> phones."
> *
> *
>
> *Apple release the iPhone mini*
> ... A smaller, flip-open iPhone that looks remarkably like the original
> Motorola Razr. Apple sues Motorola over a retrospective breach of copyright.
>
> *
> *
> *The meme of the year will involve carrots & the colour beige*
> That's all I'm saying
>
>
>
>
>
>  Alec East Director
>
>  email: alec.east at thboom.com
>  mob: +44 (0)7976 751 371
>  web: *http:// <http://www/>www.thboom.com*
> *
> *
>  http://twitter.com/aleceast
>
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> compliment you on your attention to detail.
>
> On 28 Jan 2013, at 12:00, uk-netmarketing-request at mm.chinwag.com wrote:
>
> Predictions for 2013
>
>
>
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