uk-netmarketing Archive (2011-2015)

On 14 May 2013 20:10, Caroline Bottomley <caroline at radarmusicvideos.com> wrote:
>
> We're just setting up some analysis of our subscription data and I'm wondering if any of you have advice on what's important to measure?

[snip]

To some extent it depends on what your goals for the analysis is. The
classic Acquisition, Activation, Retention, Referrals, Revenue quintet
are where I tend to start these days
(http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version).

I'm part way through the new Lean Analytics book
(http://leananalyticsbook.com/) by Alistair Croll & Ben Yoskovitz
which appears to be quite a nice introduction to basic analytics work
if this stuff is new to you.

Hope this helps.

Cheers,

Adrian
--
adrianh at quietstars.com / +44 (0)7752 419080 / @adrianh / quietstars.com
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