uk-netmarketing Archive (2011-2015)

Excellent answers - thanks Adrian and Jim


Caroline / Radar



On 14 Jun 2013, at 09:51, Adrian Howard wrote:

> On 14 May 2013 20:10, Caroline Bottomley <caroline at radarmusicvideos.com> wrote:
>> 
>> We're just setting up some analysis of our subscription data and I'm wondering if any of you have advice on what's important to measure?
> 
> [snip]
> 
> To some extent it depends on what your goals for the analysis is. The
> classic Acquisition, Activation, Retention, Referrals, Revenue quintet
> are where I tend to start these days
> (http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version).
> 
> I'm part way through the new Lean Analytics book
> (http://leananalyticsbook.com/) by Alistair Croll & Ben Yoskovitz
> which appears to be quite a nice introduction to basic analytics work
> if this stuff is new to you.
> 
> Hope this helps.
> 
> Cheers,
> 
> Adrian
> --
> adrianh at quietstars.com / +44 (0)7752 419080 / @adrianh / quietstars.com
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