uk-netmarketing Archive (2011-2015)

Hi Jon

Creative is important, but the best performance is achieved by strong creative, a methodical approach to testing and a collation of actionable data... that's how you get the BEST performance, not just a good one.

However the biggest issue (after price) with Hitwise is that most users don't really put the data into action. As Steve suggested there has to be a plan in place to do something about it. There are too many businesses out there who just read it and have an 'ah, that's interesting' approach to the data - but the competitive analysis is more valuable than your own. See what your competition is up to, what's working for them, where they are getting their traffic and conversions from... surely that's worth a lot?

As for some of the other tools mentioned - SpyFu and KeywordSpy aren't really that accurate (big problem if you're in the analytics game), Alexa and Compete are too broad-brush and mainly tells you what you either know for sure, or are pretty certain of. 

Although anyone is welcome to challenge me on those assertions!

Thanks


John


On 13 May 2013, at 17:54, jclarke at ic24.net wrote:

> No.
> 
> 14 years on... still not bothered. It depends if you are a statto or not. I've won plenty of clients and kept more without it. And there's always a friendly supplier who can do you a run when someone else internally asks for a bit of info that never sees much of the light of day after that.
> 
> Media for me is being creative, not a statto... I wonder if anyone else agrees....  ....... at ............... perhaps :-)
> 
> Jon 
>   
> 
> On May 13 2013, Alison Wade wrote: 
> 
> > (Message body was not text: suppressed)
> 
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John Braithwaite
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