uk-netmarketing Archive (2011-2015)

Hey Miko,

I think you answered you're own question - it's really what  you want to 
accomplish with this 'app'.

IMHO
If you're making travel offers and letting people book - html5
If you're having people play travel games of some sort - possibly native 
apps, but could go either way depending on the game
If you're involving loads of tech that resides in the 'device', native app

But hey, that's an opinion and you'll probably have both camps argue one 
way or the other

TTFN

Nabil




On 06/03/2013 16:30, Miko Coffey wrote:
> Hi lovely digital marketers,
>
> I have a question for your brains... I am getting mixed messages from 
> my various trusted sources on this, so I thought I'd ask you guys for 
> your tuppence, too.  Let's assume you're a medium-size company, and 
> you already have a mobile optimised website, whose primary function is 
> eCommerce within the travel industry. Do you need a set of apps, or not?
>
> On one side of the fence, we have the "Don't Bothers" who say that 
> apps are a waste of time & money in the longer term, as their crystal 
> balls say that consumers will rely more & more on browser-based 
> interaction on their mobiles as HTML5 beds in. With the increasing 
> diversity of mobile OSes, the cost of building and maintaining apps 
> for all platforms would be better spent on marketing your mobile (and 
> desktop) site.
>
> On the other side of the fence, we have the "App Lovers" who point out 
> the fact that good apps can perform functions not possible within the 
> browser, and as you're in the travel industry, those roaming charges 
> can be a real killer. Focus your app development on utility and/or 
> fun, and give your customers something so useful or entertaining that 
> your apps become agents for brand awareness, reputation-building and 
> act as a differentiating factor between you and your competition. 
> Besides, the app market is not going anywhere but up.
>
> Which side of the fence are you on? Because I'm still sitting and not 
> quite sure where to plant my feet ;-)
>
> Thanks all!
> Miko
>
> -- 
> ---------------------------------------
> Miko Coffey, BFA FRSA
>
> Independent Web Consultant
> http://www.usingmyhead.com
> email: miko at usingmyhead.com <mailto:miko at usingmyhead.com>
>
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>
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