uk-netmarketing Archive (2011-2015)

[uk-netmarketing] To app or not to app, that is the question

[uk-netmarketing] To app or not to app, that is the question

Adrian Howard adrianh at quietstars.com
Thu Mar 7 14:41:14 GMT 2013


On 6 March 2013 16:30, Miko Coffey <miko.coffey at gmail.com> wrote:
[snip]
> Which side of the fence are you on? Because I'm still sitting and not quite
> sure where to plant my feet ;-)

I'm sitting here going there is no fence (or spoon - or whatever...)

It depends what your goals are. Depends on what your users want and
need. As you pointed out there are lots of plus and minus points to
either "side".

The right answer may well be "both".

I guess where I sit is web first, app later. These days having a
website that's pretty darn good on mobile devices is more of a
requirement than a nice-to-have. So from there the question is whether
a mobile app /as well/ gives sufficient bang-for-the-buck.

Cheers,

Adrian
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