uk-netmarketing Archive (2011-2015)

[uk-netmarketing] To app or not to app, that is the question

[uk-netmarketing] To app or not to app, that is the question

Angus Phillipson angus at thebyte9.com
Fri Mar 8 10:17:06 GMT 2013


>> I'm sitting here going there is no fence (or spoon - or whatever...)

Agreed - no fence for me to lean on either.

Getting the use cases and audience understood will push you to a (fat
client) application, a hybrid with a (thin client)  application wrapper if
it must be in a store, or newsstand, or a mobile optimised 'responsive'
solution,  that is not an 'app'  but might be browsed offline.

For the latter the last article Btye9 penned was guest blogged on Chinwag
buy Sam yesterday (very kind!)  it covers some main considerations of
responsive  (especially Vs standalone mobile only sites)
http://bit.ly/15zT9iv

I would just stress again  that web technology can be used to create
'apps' and even an app like UX  (like Linkedin).  The  approach keeps the
development and support overhead down across multiple operating systems.
If you undertake all your development of an iOS app within the iOS
development environment and thing that you want to do the same for Android
(say)  you will have to port your application to Android - the key point
being the different (evolving) operating systems and development
environments that require different multi-disciplinary development skills
or even teams (costly).

A single (web based) development environment is a better solution if you
can trade off the application functionality so that it is not device or OS
dependant.  You are looking at HTML5 / jquery mobile / Node.js  etc


Regards

angus

--
Angus Phillipson
Byte9

angus at thebyte9.com
+44 (0) 771 043 8972
+44 (0) 0208 780 6350


-----Original Message-----
From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Adrian Howard
Sent: 07 March 2013 14:41
To: uk-netmarketing
Subject: Re: [uk-netmarketing] To app or not to app, that is the question

On 6 March 2013 16:30, Miko Coffey <miko.coffey at gmail.com> wrote:
[snip]
> Which side of the fence are you on? Because I'm still sitting and not
> quite sure where to plant my feet ;-)

I'm sitting here going there is no fence (or spoon - or whatever...)

It depends what your goals are. Depends on what your users want and need.
As you pointed out there are lots of plus and minus points to either
"side".

The right answer may well be "both".

I guess where I sit is web first, app later. These days having a website
that's pretty darn good on mobile devices is more of a requirement than a
nice-to-have. So from there the question is whether a mobile app /as well/
gives sufficient bang-for-the-buck.

Cheers,

Adrian
--
http://quietstars.com     adrianh at quietstars.com     twitter.com/adrianh
t. +44 (0)7752 419080     skype adrianjohnhoward     pinboard.in/u:adrianh

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