uk-netmarketing Archive (2011-2015)

I used to be on the 'dont bother' side but we now have an app and the
conversion rates are far in excess of the mobile web site. The real answer
is - knock down the fence - you need to have both. Mobile Web gets PPC /
Search traffic, the app gets repeat business and exposure in the app store.


On 6 March 2013 16:30, Miko Coffey <miko.coffey at gmail.com> wrote:

> Hi lovely digital marketers,
>
> I have a question for your brains... I am getting mixed messages from my
> various trusted sources on this, so I thought I'd ask you guys for your
> tuppence, too.  Let's assume you're a medium-size company, and you already
> have a mobile optimised website, whose primary function is eCommerce within
> the travel industry. Do you need a set of apps, or not?
>
> On one side of the fence, we have the "Don't Bothers" who say that apps
> are a waste of time & money in the longer term, as their crystal balls say
> that consumers will rely more & more on browser-based interaction on their
> mobiles as HTML5 beds in. With the increasing diversity of mobile OSes, the
> cost of building and maintaining apps for all platforms would be better
> spent on marketing your mobile (and desktop) site.
>
> On the other side of the fence, we have the "App Lovers" who point out the
> fact that good apps can perform functions not possible within the browser,
> and as you're in the travel industry, those roaming charges can be a real
> killer. Focus your app development on utility and/or fun, and give your
> customers something so useful or entertaining that your apps become agents
> for brand awareness, reputation-building and act as a differentiating
> factor between you and your competition. Besides, the app market is not
> going anywhere but up.
>
> Which side of the fence are you on? Because I'm still sitting and not
> quite sure where to plant my feet ;-)
>
> Thanks all!
> Miko
>
> --
> ---------------------------------------
> Miko Coffey, BFA FRSA
>
> Independent Web Consultant
> http://www.usingmyhead.com
> email: miko at usingmyhead.com
>
> Freelance Photographer
> http://www.mikocoffey.com/photography
> email: mail at mikocoffey.com
>
> phone: +44 (0)20 8678 0860
> mobile: +44 (0)794 100 5431
> skype: miko.coffey
> twitter: mikosoft
>
>
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>
> uk-netmarketing discussion list is powered by http://chinwag.com
>



-- 
*Mat Braddy Chief Marketing Officer & Anti-Cooking Activist**
------------------------------
*Imperial Place (IP4), 1st Floor, Maxwell Road, Borehamwood, Hertfordshire.
WD6 1JN
*
*
*WEB* www.just-eat.com
*MOB* +44 (0) 754 564 4958
*SKYPE* matbraddy
*TWITTER* @matbraddy*
------------------------------
*[image: Just-Eat]
*The only reason I have a kitchen is because it came with the house.*

-- 


------------------------------
This is an e-mail from the company Just-Eat Holding Ltd. This e-mail may 
contain confidential information and/or privileged or personal advice. This 
e-mail is intended for the addressee(s) stated above only. If you receive 
this e-mail by mistake, please return it to Just-Eat Holding Ltd without 
producing, distributing or retaining copies hereof. Thank you.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/uk-netmarketing/attachments/20130307/eb80433c/attachment.html>