uk-netmarketing Archive (2011-2015)

Hi Miko

 

The line we take with most of our clients is just as you have done to get
your mobile web presence sorted. Job done.

 

But after that, you needn't be worried by the prospect of many different
devices, operating systems etc. Why not? Because judging by the average
site's analytics (and I have 150+ at my fingertips) it's only Apple folks
who realise they have internet access. And this from a died in the wool
Apple curmudgeon. Whilst in theory Apple's share of the mobile market is
small, its mobile traffic virtually always outranks Android etc in Spades.

 

So if I were you I'd try an app. But just for Appletinis. See if it pays,
than do your sums for Android. Nobody is forcing you to produce for all, it
just feels like the right thing to do, to treat all devices equally.

 

If you go for it, if you can measure conversion rates between app users and
mobile web users on like for like devices do please let us know how they
stack up - I'd be fascinated.

 

Cheers, jd

 

 

 

John Duffy

Marketing Director

 

cid:3351500905_1077630

 

www.nemisys.uk.com

john at nemisys.uk.com

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linkedin <http://www.linkedin.com/in/johnrduffy> 

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@johnrduffy <http://twitter.com/#!/johnrduffy> 

@nemisys <http://twitter.com/#!/nemisys> 

 

Support & switchboard: 0844 706 9665

Support email: support at nemisys.uk.com

Direct: +44 (0)118 9122226

Mobile: +44 (0)7887 731799

 

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Miko Coffey
Sent: 06 March 2013 16:31
To: uk-netmarketing
Subject: [uk-netmarketing] To app or not to app, that is the question

 

Hi lovely digital marketers,

 

I have a question for your brains... I am getting mixed messages from my
various trusted sources on this, so I thought I'd ask you guys for your
tuppence, too.  Let's assume you're a medium-size company, and you already
have a mobile optimised website, whose primary function is eCommerce within
the travel industry. Do you need a set of apps, or not?

 

On one side of the fence, we have the "Don't Bothers" who say that apps are
a waste of time & money in the longer term, as their crystal balls say that
consumers will rely more & more on browser-based interaction on their
mobiles as HTML5 beds in. With the increasing diversity of mobile OSes, the
cost of building and maintaining apps for all platforms would be better
spent on marketing your mobile (and desktop) site.

 

On the other side of the fence, we have the "App Lovers" who point out the
fact that good apps can perform functions not possible within the browser,
and as you're in the travel industry, those roaming charges can be a real
killer. Focus your app development on utility and/or fun, and give your
customers something so useful or entertaining that your apps become agents
for brand awareness, reputation-building and act as a differentiating factor
between you and your competition. Besides, the app market is not going
anywhere but up.

 

Which side of the fence are you on? Because I'm still sitting and not quite
sure where to plant my feet ;-)

 

Thanks all!

Miko


 

-- 
---------------------------------------
Miko Coffey, BFA FRSA

Independent Web Consultant
http://www.usingmyhead.com
email: miko at usingmyhead.com

Freelance Photographer
http://www.mikocoffey.com/photography
email: mail at mikocoffey.com

phone: +44 (0)20 8678 0860
mobile: +44 (0)794 100 5431
skype: miko.coffey
twitter: mikosoft

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