uk-netmarketing Archive (2011-2015)

[uk-netmarketing] To app or not to app, that is the question

[uk-netmarketing] To app or not to app, that is the question

Adrian Howard adrianh at quietstars.com
Thu Mar 14 09:53:23 GMT 2013


On 13 March 2013 09:13, Nabil <nabil at shabka.com> wrote:
> Ahh, but that's apps vs mobile websites as opposed to apps vs html5 that
> looks like an app (i.e. you click it on phone and it is seamless).  Mobile
> site suck as you have to navigate to them.

No. Mobile sites suck for situations where navigating to them is difficult.

If, for example, primary drivers to your site are via links in email
or off social media having an app adds another layer of indirection
that can get in the way of conversions.

You have to navigate to an app too in many situations too y'know ;-)

Cheers,

Adrian
-- 
http://quietstars.com     adrianh at quietstars.com     twitter.com/adrianh
t. +44 (0)7752 419080     skype adrianjohnhoward     pinboard.in/u:adrianh



More information about the uk-netmarketing mailing list