uk-netmarketing Archive (2011-2015)
[uk-netmarketing] To app or not to app, that is the question
Adrian Howard adrianh at quietstars.comThu Mar 14 09:53:23 GMT 2013
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On 13 March 2013 09:13, Nabil <nabil at shabka.com> wrote: > Ahh, but that's apps vs mobile websites as opposed to apps vs html5 that > looks like an app (i.e. you click it on phone and it is seamless). Mobile > site suck as you have to navigate to them. No. Mobile sites suck for situations where navigating to them is difficult. If, for example, primary drivers to your site are via links in email or off social media having an app adds another layer of indirection that can get in the way of conversions. You have to navigate to an app too in many situations too y'know ;-) Cheers, Adrian -- http://quietstars.com adrianh at quietstars.com twitter.com/adrianh t. +44 (0)7752 419080 skype adrianjohnhoward pinboard.in/u:adrianh
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