uk-netmarketing Archive (2011-2015)

HI Nabil (or others)

 

Can you point me towards some best of breed HTML5 mobile sites that behave
as apps pls? I'm 'on the rob' for ideas J

 

Cheers, jd

 

 

 

John Duffy

Marketing Director

 

cid:3351500905_1077630

 

www.nemisys.uk.com

john at nemisys.uk.com

blog
<http://www.nemisys.uk.com/blogs/nemisys/Default.asp?authorID=3&utm_source=C
ompanyEmail&utm_medium=email&utm_term=signature&utm_content=jd&utm_campaign=
Gmail> 

linkedin <http://www.linkedin.com/in/johnrduffy> 

slideshare <http://www.slideshare.net/johnrduffy/presentations> 

@johnrduffy <http://twitter.com/#!/johnrduffy> 

@nemisys <http://twitter.com/#!/nemisys> 

 

Support & switchboard: 0844 706 9665

Support email: support at nemisys.uk.com

Direct: +44 (0)118 9122226

Mobile: +44 (0)7887 731799

 

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Nabil
Sent: 13 March 2013 09:14
To: uk-netmarketing
Subject: Re: [uk-netmarketing] To app or not to app, that is the question

 

Ahh, but that's apps vs mobile websites as opposed to apps vs html5 that
looks like an app (i.e. you click it on phone and it is seamless).  Mobile
site suck as you have to navigate to them.



On 12/03/2013 11:57, Sam Michel wrote:

Afternoon all...

 

Just spotted this bit of research on Econsultancy that's relevant to this
discussion:

 

http://econsultancy.com/us/blog/62326-85-of-consumers-favour-apps-over-mobil
e-websites?utm_medium=twitter
<http://econsultancy.com/us/blog/62326-85-of-consumers-favour-apps-over-mobi
le-websites?utm_medium=twitter&utm_source=blog> &utm_source=blog

 

Looks like apps are winning the battle at the moment. 

Toodle Pip

 

Sam

 

P.S. Excuse any typos, this was written on a mobile device

 

--------------------------------------------------------------

Sam Michel, CEO - e: sam at chinwag.com

t: +44 (0)20 7183 2923 f: +44 (0)20 7099 4011

Chinwag - http://chinwag.com

@toodlepip // @Chinwag // @DigitalMission // @SMWLDN

---------------------------------------------------------------

- Social Media Week London - http://chinwag.com/smwlondon

- Chinwag Digital Events Calendar - http://chinwag.com/events

- Chinwag Jobs on Twitter - http://twitter.com/chinwagjobs

- Digital Mission - http://digital-mission.org

- Sam @ Chinwag: http://chinwag.com/blogs/sammichel

- Sam @ Toodlepip: http://www.toodlepip.co.uk

--------------------------------------------------------------


On 7 Mar 2013, at 11:25, Angus Phillipson <angus at thebyte9.com> wrote:

Hey Miko,

 

Hope all well with you!

 

This really this depends on whether you are actually building a software
application,  or mobile sites.  

 

If you were creating a software application, predominantly operating as an
on-board tool and utilising lots of system and device resources then a
native app may be the only path,  although you might use web UX technology
to manage interfaces in a consistent way.

 

If I were creating mobile sites,  that might utilise some of the standard
mobile device tools (GPS, accelerometer) via a thin client wrapper, but
predominantly looking at web experience using HTML5 (offline cache, for
offline browsing & no roaming charge  etc.) then your support of development
across multiple devices and on-going support will be less,  assuming you
follow design patterns and standard web browser technology across devices.  

 

When we last scoped that for a travel client,  offline content, GPS, etc.
the hybrid approach made a lot more financial sense given the limited device
resource requirements, and the size of the potential user market opened up
in a low cost way. 

 

You can always build up more native application code on a device by device
basis as required,  if you choose the right hybrid approach.

 

If you want your apps in the stores you'll need an application wrapper (at
least) anyway.

 

I'd recommend web standards based approach if this is predominantly a web
project.

 

Have a look at the LinkedIn strategy.   They take a web standards based
approach to 'app' development,  but use very different device specific
design patterns - which is probably your best case scenario.

 

angus

 

--

Angus Phillipson

 <http://www.thebyte9.com/> Byte9

 

 <mailto:angus at thebyte9.com> angus at thebyte9.com

+44 (0) 771 043 8972 

+44 (0) 0208 780 6350

 

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Miko Coffey
Sent: 06 March 2013 16:31
To: uk-netmarketing
Subject: [uk-netmarketing] To app or not to app, that is the question

 

Hi lovely digital marketers,

 

I have a question for your brains... I am getting mixed messages from my
various trusted sources on this, so I thought I'd ask you guys for your
tuppence, too.  Let's assume you're a medium-size company, and you already
have a mobile optimised website, whose primary function is eCommerce within
the travel industry. Do you need a set of apps, or not?

 

On one side of the fence, we have the "Don't Bothers" who say that apps are
a waste of time & money in the longer term, as their crystal balls say that
consumers will rely more & more on browser-based interaction on their
mobiles as HTML5 beds in. With the increasing diversity of mobile OSes, the
cost of building and maintaining apps for all platforms would be better
spent on marketing your mobile (and desktop) site.

 

On the other side of the fence, we have the "App Lovers" who point out the
fact that good apps can perform functions not possible within the browser,
and as you're in the travel industry, those roaming charges can be a real
killer. Focus your app development on utility and/or fun, and give your
customers something so useful or entertaining that your apps become agents
for brand awareness, reputation-building and act as a differentiating factor
between you and your competition. Besides, the app market is not going
anywhere but up.

 

Which side of the fence are you on? Because I'm still sitting and not quite
sure where to plant my feet ;-)

 

Thanks all!

Miko


 

-- 
---------------------------------------
Miko Coffey, BFA FRSA

Independent Web Consultant
http://www.usingmyhead.com
email: miko at usingmyhead.com

Freelance Photographer
http://www.mikocoffey.com/photography
email: mail at mikocoffey.com

phone: +44 (0)20 8678 0860
mobile: +44 (0)794 100 5431
skype: miko.coffey
twitter: mikosoft

~~ Chinwag Jobs: Find your perfect new job or next team member ~~

Chinwag Jobs is the leading specialist recruitment website for digital
roles in the UK. Used by major companies such as BBC, Electronic
Arts, Kingston University as well as the majority of recruitment
agencies who place staff in the sector.

Take a look through our listings or register to advertise your
own vacancies today.




CHINWAG JOBS: http://jobs.chinwag.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're subscribed to uk-netmarketing to change your options or
unsubscribe: https://mm.chinwag.com/options/uk-netmarketing

uk-netmarketing discussion list is powered by http://chinwag.com






~~ Chinwag Jobs: Find your perfect new job or next team member ~~
 
Chinwag Jobs is the leading specialist recruitment website for digital
roles in the UK. Used by major companies such as BBC, Electronic
Arts, Kingston University as well as the majority of recruitment
agencies who place staff in the sector.
 
Take a look through our listings or register to advertise your
own vacancies today.
 

CHINWAG JOBS: http://jobs.chinwag.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're subscribed to uk-netmarketing to change your options or
unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
 
uk-netmarketing discussion list is powered by http://chinwag.com

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/uk-netmarketing/attachments/20130314/a9ae98ad/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.jpg
Type: image/jpeg
Size: 1564 bytes
Desc: not available
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/uk-netmarketing/attachments/20130314/a9ae98ad/attachment.jpg>