uk-netmarketing Archive (2011-2015)

Hi Alison
Google Experiments is absolutely fine for A/B Tests. Google removed multivariate testing from Website Optimizer last year and not clear if it is coming back in (have heard different stories). The other issue with Google products is no support - have been having a lot of issues with double firing of tags giving crazy numbers in some tests - although our agency did get some help from Google.
Heard some good things about Optimizely but not used it. Google has an investment in the company but its not (yet) a Google product.
Regards

--- On Mon, 25/3/13, Alison Wade <Alison.Wade at buyagift.co.uk> wrote:

From: Alison Wade <Alison.Wade at buyagift.co.uk>
Subject: [uk-netmarketing] VWO vs Optimisely vs Google Experiments
To: "uk-netmarketing" <uk-netmarketing at mm.chinwag.com>
Date: Monday, 25 March, 2013, 9:56



 
 




Hola team netmarketing 
   
We’re currently using VWO which is good for what we pay but has its limitations, we’re considering moving to optimisely but we simply can’t ignore the option
 of Google Experiments… 
   
What are its limitations compared to a paid for tool? 
   

   
Kind regards, 
   
Alison Wade 
Head of Marketing 
alison at buyagift.com
 
   
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