uk-netmarketing Archive (2011-2015)

Hello all,

We're just setting up some analysis of our subscription data and I'm wondering if any of you have advice on what's important to measure?

We want to monitor popularity of subscription types and we're also planning price changes.
We don't have a lot of time to spend on analysis, but we've got quite complicated data - 6 price points over 3 different time periods and processed by 2 payment engines (paypoint and paypal)
We're doing some simple monitoring of customer retention, which seems a lot easier to work out than all the algebra involved in analysing churn.

I'm aware this might be a bit of a daft question, but have a nagging feeling that subscription management is a bit of a dark art. Any advice or opinions much appreciated, as ever

thanks
Caroline




Caroline Bottomley
@radarmusicvideos
facebook
RadarMusicVideos

Radar connects labels and artists to professional music video directors worldwide.

Andrew Bayer's video made via Radar:
- Just selected as a Vimeo Staff Pick and featured on CBS news
Alt-J's video made via Radar: 
- Over 10 million YouTube views, still going strong



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