uk-netmarketing Archive (2011-2015)

[uk-netmarketing] Email Marketing to an incomplete list

[uk-netmarketing] Email Marketing to an incomplete list

Suzy Turnbull sturnbull at teamgroup.biz
Mon Nov 18 21:18:29 GMT 2013


Hi to Mark and Peter,

Thanks for your input and reply to my question and sorry for not getting
back and thanking you sooner.  (We just moved offices and its been a bit
crazy around here!).

Your thoughts pretty much matched my own so at least I know that I was on
the right path.  

Thanks again.

Suzy

Suzy Turnbull (Dip Dig M)
Managing Director
E: Marketing Tactics

Email:       sturnbull at emarketing-tactics.com
Web:         http:// <http://emarketing-tactics.com> emarketing-tactics.com
<http://emarketing-tactics.com>
Tel:            +(507) 265 3508 | +(507) 6480 3623
Skype:       suzyturnbull
Linked In:  http://pa.linkedin.com/in/suzyturnbull
<http://pa.linkedin.com/in/suzyturnbull>




From:  mark lesbirel <mark.lesbirel at creativematch.co.uk>
Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Date:  Saturday, November 2, 2013 3:59 PM
To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Subject:  Re: [uk-netmarketing] Email Marketing to an incomplete list

Hi Suzy

If you have an email address for 500 people at property brokers, it's
reasonably likely you have some names and some companies. With such a small
list it would not take long to work them out.

It's not clear whether the email addresses were obtained by your client
doing some business with the property brokers. In which case the 'spam'
assertion would depend on your definition of it - and where the businesses
were and where the data was used and where the emails were broadcast from
etc etc.

If these emails really are non specific (ie info at something.com) and the
client has no recent business association with them, or they were obtained
by scraping or some other spammy activity you'd do well to advise your
client not to email them at all. IMO you wont be doing yourself or your
client any favours.

On the other hand, if they were obtained by your client having or doing some
business with them recently, I would argue it would not be spam (as they are
business email addresses). Under these circumstances, and given the size of
the list I would not worry too much who you send them through.

Lastly, if you really believe it is spam, why do it?

I hope that helps...

Mark





On 1 Nov 2013, at 17:30, Suzy Turnbull wrote:

> Hi Everyone,
> 
> I have had a request from one of my clients to send an emailer to a list of
> around 500 Brokers (property business) for whom we only have an email address.
> There is no name, no company, nothing ­ only the email address.
> 
> I will not be using their usual ESP (Mail Chimp) to send this out as we will
> probably get shut down.  What other options could/should we consider (apart
> from sending out from Outlook in small batches over a period of days)?
> 
> I don't normally deal with this kind of request as it is spam,  but if you
> have any ideas as to how we could handle this I would appreciate very much
> your thoughts.
> 
> Many thanks.  
> 
> 
> Suzy Turnbull
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