uk-netmarketing Archive (2011-2015)

Hi Andy,

 

First question is why the change? If the client thinks the 'london' suffix
is going to improve his Google visibility, he's mistaken.

 

As you say, you can manage this by using 301s and contacting the review
sites as an insurance (the 301s should obviate the need for that but if
visitors notice the domain difference, they may smell a rat). If the new
site will have the same written content as the old, the 'parallel' option is
a bad idea because of duplicate content. As I understand it, Google will
treat the current site as the original and favour it over the new one.

 

Cheers,

 

Paul 

Paul Lock

01453 873638

 <http://www.epicado.com/> http://www.epicado.com

small

 

Follow me on  <http://www.twitter.com/paulepicado> Twitter

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Connect on  <http://www.linkedin.com/profile/view?id=189653&trk> Linked-in

 

 

 

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Andy Connor
Sent: 27 August 2013 12:40
To: 'uk-netmarketing'
Subject: [uk-netmarketing] Changing domain names/websites pitfalls?

 

Dear All

 

I have a conundrum that I cannot workout, so I thought I would come to the
fountain of all credible knowledge!

 

I have a client that has been using website for over 5 years lets call it
say www.theeatery.co.uk, it has been been reviewed on various sites such as
Twitter, Open Table, Trip Advisor and by various food related critic's
websites. All of these reviews refer to www.theeatery.co.uk and  The Eatery.
Google has also indexed the site over the years and rank is good.

 

The client now wishes to change his domain name and website to
www.theeaterylondon.co.uk - What are the SEO pitfalls to this and what is
the best way to manage this move and to maximise retention or transfer, if
possible, of the rankings and relevance of reviews?  

 

Suggestions have been:-

 

Run both sites in parallel (what a PITA!)

Set up 301 redirects per page

Contact review sites to change their reference to the new site
www.theeaterylondon.co.uk

Don't do it.

 

Any guidance or points to relevant papers would be very much appreciated.

 

Best regards

 

Andy Connor

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