uk-netmarketing Archive (2011-2015)

Hi Andy,

My sincerest apologies for such a short and terse initial reply, but I was
perplexed by the strangeness of the request to consider a new domain in
replace of the old one when the old one was doing pretty well, thank you
very much! 

The most important audience in the scenario are the people that eat at the
restaurant Š.the clientele and the potential clientele. Yes you have already
said that they refer to it by word of mouth as The Eatery London ­ but
surely that¹s because they are in London.  Its not The Eatery Llandudno for
example.  So when they search for it on Google, I suspect they will find
what they are looking for.  Unless I am missing something here and this is a
hot and sought after restaurant name that everyone wants in London.

I think that at the end of the day, the patrons who go to the restaurant
don't give a monkeys fig as to what the URL is because its only marketing
geeks like us that care.  What's important to them is that they just need to
be able to cut to the chase - find the restaurant fast to be able to review
it, book a table for dinner at it, find out what everyone else in London
thinks about it, see what the best recommended dishes  are Š and so on and
so forth.  

The easiest thing to do is to buy the domain www.theeaterylondon.co.uk and
put a 301 permanent redirect to www.theeatery.co.uk where you have all the
cudos, recognition and estrellas de oro.  That way, nobody and nothing is
compromised and you don't have to do any more work or waste time or money.

Hope you solve it Andy.

Warmest wishes,

Suzy

Suzy Turnbull (Dip Dig M)
Managing Director
E: Marketing Tactics

Email:       sturnbull at emarketing-tactics.com
Web:         http:// <http://emarketing-tactics.com> emarketing-tactics.com
<http://emarketing-tactics.com>
Tel:            +(507) 265 3508 | +(507) 6480 3623
Skype:       suzyturnbull
Linked In:  http://pa.linkedin.com/in/suzyturnbull
<http://pa.linkedin.com/in/suzyturnbull>








From:  Andy Connor <andy at wizzmail.co.uk>
Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Date:  Monday, September 9, 2013 12:40 PM
To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Subject:  Re: [uk-netmarketing] Changing domain names/websites pitfalls?

Hi Suzy 

Thank you for your reply.

People refer to it as theeaterylondon by word of mouth rather than the
shortened version.



Sent by iConnor 4S

On 9 Sep 2013, at 01:42, Suzy Turnbull <sturnbull at emarketing-tactics.com>
wrote:

> Hi Andy,
> 
> My first questions is WHY?
> 
> Suzy
> 
> Suzy Turnbull (Dip Dig M)
> Managing Director
> E: Marketing Tactics
> 
> Email:       sturnbull at emarketing-tactics.com
> Web:         http:// <http://emarketing-tactics.com> emarketing-tactics.com
> <http://emarketing-tactics.com>
> Tel:            +(507) 265 3508 | +(507) 6480 3623
> Skype:       suzyturnbull
> Linked In:  http://pa.linkedin.com/in/suzyturnbull
> <http://pa.linkedin.com/in/suzyturnbull>
> 
> 
> From:  Andy Connor <andy at wizzmail.co.uk>
> Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
> Date:  Tuesday, August 27, 2013 6:39 AM
> To:  'uk-netmarketing' <uk-netmarketing at mm.chinwag.com>
> Subject:  [uk-netmarketing] Changing domain names/websites pitfalls?
> 
> Dear All
>  
> I have a conundrum that I cannot workout, so I thought I would come to the
> fountain of all credible knowledge!
>  
> I have a client that has been using website for over 5 years lets call it say
> www.theeatery.co.uk <http://www.theeatery.co.uk> , it has been been reviewed
> on various sites such as Twitter, Open Table, Trip Advisor and by various food
> related critic¹s websites. All of these reviews refer to www.theeatery.co.uk
> <http://www.theeatery.co.uk>  and  The Eatery. Google has also indexed the
> site over the years and rank is good.
>  
> The client now wishes to change his domain name and website to
> www.theeaterylondon.co.uk <http://www.theeaterylondon.co.uk>  ­ What are the
> SEO pitfalls to this and what is the best way to manage this move and to
> maximise retention or transfer, if possible, of the rankings and relevance of
> reviews?  
>  
> Suggestions have been:-
>  
> Run both sites in parallel (what a PITA!)
> Set up 301 redirects per page
> Contact review sites to change their reference to the new site
> www.theeaterylondon.co.uk <http://www.theeaterylondon.co.uk>
> Don¹t do it.
>  
> Any guidance or points to relevant papers would be very much appreciated.
>  
> Best regards
>  
> Andy Connor
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