uk-netmarketing Archive (2011-2015)

Thanks Chris, that's really useful insight, especially as there are some
parallels on this project.

If you're interested I can post a list of the companies I find back to UKNM.

My gut feeling is similar to yours, the event is pretty specialised and
needs a relatively consultative sell, it's not a case of hammering the
phone and flogging stands. There's an opportunity to get up-to-speed, but
it'll be a case of moving quickly. So far, most of the people I've spoken
to have loads of experience in selling to agencies/digital product-type
folks, but that isn't the target market.

Be interesting to see how things pan out...


Toodle Pip

Sam

--------------------------------------------------------------
Sam Michel, Founder, Chinwag - e: sam at chinwag.com
t: +44 20 7183 2925 f: +44 20 7099 4011
Chinwag - http://chinwag.com
@toodlepip <http://twitter.com/toodlepip> //
@Chinwag<http://twitter.com/Chinwag>//
@DigitalMission <http://twitter.com/DigitalMission> //
@ChinwagPsych<http://twitter.com/ChinwagPsych> //
@ChinwagJobs <http://twitter.com/ChinwagJobs>
---------------------------------------------------------------
Next up:
Chinwag Psych London <http://psychmatters.co/chinwag-psych> (14/15 May
2014) - http://2014.chinwagpsych.com
Entrepreneurs Mission: Robotics & Autonomous Systems 22-27 June 2014
---------------------------------------------------------------
- PsychMatters - Behavourial Science for Business - http://psychmatters.co
- Chinwag Jobs - http://jobs.chinwag.com
- Sam @ Chinwag: http://chinwag.com/blogs/sammichel
- Sam @ Toodlepip: http://www.toodlepip.co.uk
--------------------------------------------------------------


On 14 April 2014 21:41, Chris Kempt <chris at kempt.co.uk> wrote:

>  Hi Sam,
>
>  I think this might be a tricky one I'm afraid. Putting aside my
> reservations about these sales houses for a second the problem is that:
>
>  a) they're only really motivated by retainer work - ironic really.
> b) If they work for anyone they work for people who have a fairly broad
> offering. That way they can make as many calls as they like without too
> much fear of running out of prospects or cocking it up.
>
>  I ran into exactly this problem when I took on the BIMA awards a few
> years back and frankly my solution was to lean on relationships (mostly
> Justin Cook's) and cut the prices down to a level that they couldn't really
> argue with. That meant less hard work for us trying to rope them in and
> better value for the sponsors - a win all round I thought (we also
> increased profit significantly over the previous year).
>
>  So... I'd suggest getting them to look at the budget and see if they can
> be creative with it. Also - worth looking at the proposition and think
> about where the value is - for example, there might be more value in doing
> a 3 min introduction to a session than in a 50ft high logo.
>
>  Hope that helps.
>
>  Cheers
>
>  C
>
>
>     *Chris Kempt - Kempt*
> *+44 (0) 8456 800899 <%2B44%20%280%29%208456%20800899> || **+44 (0) 7701
> 048632*
>  *chris at kempt.co.uk <chris at kempt.co.uk>*
> *www.kempt.co.uk* <http://www.kempt.co.uk>
>
>  *Two major new games coming in 2014 - TheMagnificentStunts.com
> <http://themagnificentstunts.com>*
>
>  *Kempt Ltd, *First Floor, 31 St Margarets Street, Canterbury, Kent CT1
> 2TG.
>  Kempt Limited registered in the UK, Company number 4725387
>
>
>
>
>  On 8 Apr 2014, at 20:55, Sam Michel <sam at chinwag.com> wrote:
>
>   Hiya all...
>
>  Looking for recommendations for sales/new business agencies. We're doing
> some research for a client who is looking for someone to handle sponsorship
> sales on their B2B conference.
>
>  Found a couple of companies, but seems to be slim pickings. Any pointers
> would be ace, even if they're not handling events, any B2B experience would
> be handy. Happy to look at freelancers, too.
>
>  Thanks in advance.
>
> Toodle Pip
>
> Sam
>
> --------------------------------------------------------------
> Sam Michel, Founder, Chinwag - e: sam at chinwag.com
> t: +44 20 7183 2925 f: +44 20 7099 4011
> Chinwag - http://chinwag.com
> @toodlepip <http://twitter.com/toodlepip> // @Chinwag<http://twitter.com/Chinwag>
>  // @DigitalMission <http://twitter.com/DigitalMission> // @ChinwagPsych<http://twitter.com/ChinwagPsych>
>  // @ChinwagJobs <http://twitter.com/ChinwagJobs>
> ---------------------------------------------------------------
> Next up:
>  Chinwag Psych London <http://psychmatters.co/chinwag-psych> (14/15 May
> 2014) - http://2014.chinwagpsych.com
>  Entrepreneurs Mission: Robotics & Autonomous Systems 22-27 June 2014
> (info soon)
>  ---------------------------------------------------------------
> - Psychmatters - http://psychmatters.co
> - Chinwag Jobs - http://jobs.chinwag.com
>  - Sam @ Chinwag: http://chinwag.com/blogs/sammichel
> - Sam @ Toodlepip: http://www.toodlepip.co.uk
> --------------------------------------------------------------
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>
> Chinwag Jobs is the leading specialist recruitment website for digital
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> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
> Take a look through our listings or register to advertise your
> own vacancies today.
>
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