uk-netmarketing Archive (2011-2015)

The answer depends on whether you are already doing display and how much you spend. Do you intend to go direct or via an agency?

If you are spending a lot on display already then you could speak with someone like Criteo who will do prospection on a CPC basis (i.e. they have moved beyond retargeting). Their minimum spend is very high but there are ways around that. I had some good results with Mexad which was then bought by DataXu. An interesting option is Affectv which targets people who discuss or favourite stuff in social networks that is relevant to your business. Also Infectious Media are worth looking at. The minimum spend and commitment with these will vary (between £5-15k) but if you are looking for an algorithm to work out the best inventory to buy then you need to leave it time to 'learn'. So constantly switching providers doesn't make sense.

You could also speak with Quantcast - they will tell you until they are blue in the face that you should not look at clicks as a valid metric from display and you should accept that as long as the banner was served as the last recorded action point (even weeks before the conversion) or even just somewhere in the buying cycle that it should be credited with some or all of the conversion. I am prepared to accept that not all banners will be clicked and some brand reinforcement can be gained even from peripheral vision but am sceptical of approaches that not only require you to bend over backwards to give banners the benefit of all the doubt in all cases but require a backwards triple salto and flip to favour banners.

If you are new to RTB and/or have a small budget you could try a company like Adizio.




________________________________
 From: Glen Collins <glen at glencollins.com>
To: 'uk-netmarketing' <uk-netmarketing at mm.chinwag.com> 
Sent: Friday, 10 January 2014, 16:13
Subject: [uk-netmarketing] RTB
 


Happy New Year to all.
 
Just wondered if anyone on the list has any views / experiences of RTB partners?
 
I have a web property that may benefit from RTB but am unsure which one(s) to look at, so any tips and pointers gratefully received
 
Regards
 
Glen
 
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