uk-netmarketing Archive (2011-2015)

Hi Peter


We’re actually on the other side of the fence; ie a publisher, so not buying
but selling.

 

So I guess the broader question is how do we get the most revenue for our
display inventory?

 

Currently we have some limited direct/brand sales (eg a 3 day Vodafone site
takeover recently) and Google Adx

 

The site in question is www.reviewcentre.com

 

Regards

 

Glen.

 

 

From: uk-netmarketing-bounces at mm.chinwag.com
[mailto:uk-netmarketing-bounces at mm.chinwag.com] On Behalf Of Peter
Cunningham
Sent: 14 January 2014 10:53
To: uk-netmarketing
Subject: Re: [uk-netmarketing] RTB

 

The answer depends on whether you are already doing display and how much you
spend. Do you intend to go direct or via an agency?

If you are spending a lot on display already then you could speak with
someone like Criteo who will do prospection on a CPC basis (i.e. they have
moved beyond retargeting). Their minimum spend is very high but there are
ways around that. I had some good results with Mexad which was then bought
by DataXu. An interesting option is Affectv which targets people who discuss
or favourite stuff in social networks that is relevant to your business.
Also Infectious Media are worth looking at. The minimum spend and commitment
with these will vary (between £5-15k) but if you are looking for an
algorithm to work out the best inventory to buy then you need to leave it
time to 'learn'. So constantly switching providers doesn't make sense.

You could also speak with Quantcast - they will tell you until they are blue
in the face that you should not look at clicks as a valid metric from
display and you should accept that as long as the banner was served as the
last recorded action point (even weeks before the conversion) or even just
somewhere in the buying cycle that it should be credited with some or all of
the conversion. I am prepared to accept that not all banners will be clicked
and some brand reinforcement can be gained even from peripheral vision but
am sceptical of approaches that not only require you to bend over backwards
to give banners the benefit of all the doubt in all cases but require a
backwards triple salto and flip to favour banners.

If you are new to RTB and/or have a small budget you could try a company
like Adizio.

 

 

  _____  

From: Glen Collins <glen at glencollins.com>
To: 'uk-netmarketing' <uk-netmarketing at mm.chinwag.com> 
Sent: Friday, 10 January 2014, 16:13
Subject: [uk-netmarketing] RTB

 

Happy New Year to all.

 

Just wondered if anyone on the list has any views / experiences of RTB
partners?

 

I have a web property that may benefit from RTB but am unsure which one(s)
to look at, so any tips and pointers gratefully received

 

Regards

 

Glen

 


~~ Chinwag Jobs: Find your perfect new job or next team member ~~

Chinwag Jobs is the leading specialist recruitment website for digital
roles in the UK. Used by major companies such as BBC, Electronic
Arts, Kingston University as well as the majority of recruitment
agencies who place staff in the sector.

Take a look through our listings or register to advertise your
own vacancies today.

>> CHINWAG JOBS: http://jobs.chinwag.com <http://jobs.chinwag.com/> 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You're subscribed to uk-netmarketing to change your options or
unsubscribe: https://mm.chinwag.com/options/uk-netmarketing

uk-netmarketing discussion list is powered by http://chinwag.com
<http://chinwag.com/> 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/uk-netmarketing/attachments/20140117/a7f0b902/attachment.html>