uk-netmarketing Archive (2011-2015)

We provide moderation software that combines bionic filters to help human
operators ensure that nothing slips through of a brand damaging nature.
For one client, only one issue was missed from 1,000,000 submissions, and
it required a single part time operator to handle all the submissions.

The cost is not probhibitive for the software.

So,IMHO, for any operation, it is becoming impossible to argue that
moderation is unaffordable.



Best Regards

-- 

Robin

CEO | Goallover

robin at goallover.com





*From:* uk-netmarketing-bounces at mm.chinwag.com [mailto:
uk-netmarketing-bounces at mm.chinwag.com] *On Behalf Of *Chris Kempt
*Sent:* 12 June 2014 13:45
*To:* uk-netmarketing
*Subject:* Re: [uk-netmarketing] Allowing Reviews



As I understand it there are essentially two options:



1) Moderate and become partially liable if there happens to be an issue
post moderation.

2) Don’t moderate at all and load the liability on the user.



IMHO, for a small operation the latter is the only realistic option however
you can reduce the potential for issues through clever design of the
system. For example, perhaps instead of allowing reviews you use
facebook-style likes or perhaps position it as a recommendation as opposed
to a review? That way good suppliers should get more recommendations than
bad ones and the whole thing becomes a bit less risky.



Cheers



C





*Chris Kempt** - **Kempt*
*+44 (0) 8456 800899 **||** +44 (0) 7701 048632*

*chris at kempt.co.uk <chris at kempt.co.uk>*

*www.kempt.co.uk* <http://www.kempt.co.uk>



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Kempt Limited registered in the UK, Company number 4725387







On 11 Jun 2014, at 14:10, Caroline Bottomley <caroline at radarmusicvideos.com>
wrote:



Thanks Glen, that's really useful.

I'll go and have a nosey around myratedpeople and sites like that too



much obliged

Caroline







On 10 Jun 2014, at 10:34, Glen Collins <glen at glencollins.com> wrote:



Caroline



I own www.reviewcentre.com – a 2million users a month consumer review
website which has been going since 1999, so have a fair bit of experience
in this space.



On our site we don’t allow people to write reviews on individuals as it’s a
legal minefield.  For your service this seems unavoidable, so I’d say if
you’re going to do it like this you should pre-moderate all your content
and don’t allow anything to go up that is obviously (potentially) libellous.



Remember it’s only libel if it’s not true – so saying someone is a
fraudster is potentially perfectly acceptable as long as they can back up
their claim (this is where life gets tricky for you…)



We have developed our own platform which automatically pre-moderates all
our content and resolves a lot (but not all…) of these types of issues.
 But as I say, for your service which is obviously potentially highly
flammable, I’d say you should definitely pre-moderate and do it with
extreme caution.  Generally speaking reviews on individuals is something I
wouldn’t really advise people to offer.



Hope that helps



Glen.



*From: *Caroline <caroline at radarmusicvideos.com>
*Reply-To: *uk-netmarketing <uk-netmarketing at mm.chinwag.com>
*Date: *Saturday, 7 June 2014 09:15
*To: *uk-netmarketing <uk-netmarketing at mm.chinwag.com>
*Subject: *[uk-netmarketing] Allowing Reviews



Hello Chinwag



We're going to encourage reviews about directors on Radar. A much requested
feature.

Commissioners will be able to leave a review about a director on the
director's profile page.

The director will be able to reply, once.

We'll character-limit both text entry boxes and neither party will be able
to make more than one statement each.



All will be fine, until a commissioner says something like

'Avoid this director at all costs, she was unreliable, a liar and as far as
we're concerned, she stole our money'

and the director says something like

'We behaved perfectly. This commissioner is a fraudster, you should never
work with him'.



Then what? We've got two libellous statements on our website and if
either/both are so minded, it'll spill into social media etc etc.



Any advice dear uk net marketers?



many thanks as ever



Caroline







Caroline Bottomley



Managing Director

Radar Music Videos <http://www.radarmusicvideos.com/home>

Twitter <https://twitter.com/radarmusicvideo>

Radar connects labels and artists to talented new music video directors
worldwide

Winner European Lovie Awards <https://www.peopleslovie.eu/#music-0>

Winner Best Music Start-Up
<http://4pt5.com/radar-music-videos-wins-the-music-4-5-pitch-competition/>
Music
4.5

Mailing list <http://eepurl.com/1Nzs> - the business of music video











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