uk-netmarketing Archive (2011-2015)

Hiya...

Good tips from Chris, but I don't think the - no moderation = users'
liability - is actually true, although it's been a long time since I
checked it. I'd imagine that it presents a more reasonable legal position.

Comments/reviews are a minefield, especially if you have some particularly
litigious person who believes that they've been libelled. Having said that,
we've only had 3 libel threats in 15 years. They tend to relate to personal
comments.

I'd suggest starting with a hybrid pre-moderation model - you probably
won't start with an avalanche of reviews, so it's not likely to be too
crippling to begin with - so all first reviews are checked before posting.
After a set number, e.g. 3, then users can post without moderation.

Add flagging into the reviews so that users can complain about a review and
automatically zap the review after say 2 or 3 complaints and review
manually.

If you're still using Drupal there's a bunch of modules that should do this
for you automatically.

Tempero and eModeration both offer commercial services handling this type
of moderation, but you'll need to have a chunk of traffic and users (and
budget) to make it worth their while. Last time I checked, they'd published
some useful guides though.

Hope that helps.


Toodle Pip

Sam

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On 12 June 2014 13:45, Chris Kempt <chris at kempt.co.uk> wrote:

>  As I understand it there are essentially two options:
>
>  1) Moderate and become partially liable if there happens to be an issue
> post moderation.
> 2) Don't moderate at all and load the liability on the user.
>
>  IMHO, for a small operation the latter is the only realistic option
> however you can reduce the potential for issues through clever design of
> the system. For example, perhaps instead of allowing reviews you use
> facebook-style likes or perhaps position it as a recommendation as opposed
> to a review? That way good suppliers should get more recommendations than
> bad ones and the whole thing becomes a bit less risky.
>
>  Cheers
>
>  C
>
>
>      *Chris Kempt - Kempt*
> *+44 (0) 8456 800899 <%2B44%20%280%29%208456%20800899> || **+44 (0) 7701
> 048632*
> *chris at kempt.co.uk <chris at kempt.co.uk>*
> *www.kempt.co.uk* <http://www.kempt.co.uk>
>
>  *Stunt Guy 2.0 - only on iOS 17th April: *
> *http://www.themagnificentstunts.com/stunt-guy-2/*
> <http://www.themagnificentstunts.com/stunt-guy-2/>
>
>  *Kempt Ltd, *First Floor, 31 St Margarets Street, Canterbury, Kent CT1
> 2TG.
>  Kempt Limited registered in the UK, Company number 4725387
>
>
>
>
>  On 11 Jun 2014, at 14:10, Caroline Bottomley <
> caroline at radarmusicvideos.com> wrote:
>
>  Thanks Glen, that's really useful.
> I'll go and have a nosey around myratedpeople and sites like that too
>
>  much obliged
> Caroline
>
>
>
>
>  On 10 Jun 2014, at 10:34, Glen Collins <glen at glencollins.com> wrote:
>
>   Caroline
>
>  I own www.reviewcentre.com - a 2million users a month consumer review
> website which has been going since 1999, so have a fair bit of experience
> in this space.
>
>  On our site we don't allow people to write reviews on individuals as
> it's a legal minefield.  For your service this seems unavoidable, so I'd
> say if you're going to do it like this you should pre-moderate all your
> content and don't allow anything to go up that is obviously (potentially)
> libellous.
>
>  Remember it's only libel if it's not true - so saying someone is a
> fraudster is potentially perfectly acceptable as long as they can back up
> their claim (this is where life gets tricky for you...)
>
>  We have developed our own platform which automatically pre-moderates all
> our content and resolves a lot (but not all...) of these types of issues.
>  But as I say, for your service which is obviously potentially highly
> flammable, I'd say you should definitely pre-moderate and do it with
> extreme caution.  Generally speaking reviews on individuals is something I
> wouldn't really advise people to offer.
>
>  Hope that helps
>
>  Glen.
>
>    From: Caroline <caroline at radarmusicvideos.com>
> Reply-To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
> Date: Saturday, 7 June 2014 09:15
> To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
> Subject: [uk-netmarketing] Allowing Reviews
>
>   Hello Chinwag
>
>  We're going to encourage reviews about directors on Radar. A much
> requested feature.
> Commissioners will be able to leave a review about a director on the
> director's profile page.
> The director will be able to reply, once.
> We'll character-limit both text entry boxes and neither party will be able
> to make more than one statement each.
>
>  All will be fine, until a commissioner says something like
> 'Avoid this director at all costs, she was unreliable, a liar and as far
> as we're concerned, she stole our money'
> and the director says something like
> 'We behaved perfectly. This commissioner is a fraudster, you should never
> work with him'.
>
>  Then what? We've got two libellous statements on our website and if
> either/both are so minded, it'll spill into social media etc etc.
>
>  Any advice dear uk net marketers?
>
>  many thanks as ever
>
>  Caroline
>
>
>
>
> Caroline Bottomley
>
>  Managing Director
> Radar Music Videos <http://www.radarmusicvideos.com/home>
> Twitter <https://twitter.com/radarmusicvideo>
> Radar connects labels and artists to talented new music video directors
> worldwide
> Winner European Lovie Awards <https://www.peopleslovie.eu/#music-0>
>      Winner Best Music Start-Up
> <http://4pt5.com/radar-music-videos-wins-the-music-4-5-pitch-competition/> Music
> 4.5
> Mailing list <http://eepurl.com/1Nzs> - the business of music video
>
>
>
>
>
>
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> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
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> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
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> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
>
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