uk-netmarketing Archive (2011-2015)

Some good advice coming out here - good old UKNM is always very helpful!

Agree with Sam that no moderation = users liability isn¹t something that
will stand up (and frankly nor should it!)

I would be very careful about setting something up that only removed content
after 2­3 complaints.  Your first complaint might be from the person that
has had a libellous comment made about them, but based on this system ­ if
implemented ­ you wouldn¹t remove the content

At that point you have very little legal defence should the case go to
Court.

I would implement a very strict policy of removing content as soon as
there¹s a single complaint ­ and ensure that all your review content has an
easy Œreport this¹ piece of functionality.

The hybrid model may also cause you some issues if something went to Court
(hopefully nothing ever will, but Id set this as your litmus test if I were
you).  The reason being, that if you can show that you do not pre-moderate
then there are more legal defences open to you. But if you cannot show this
­ which the hybrid model I believe would not ­ then you are closing the door
to some options.  So I guess you need to weigh this up against the cost /
user experience of things.

Re. Sams comment about external moderation companies; I¹ve used Tempero in
the past ­ excellent outfit, first class Directors and a really good
service.  As with all these things, if you start receiving 30k-50k reviews a
month as we do then the costs can start to escalate with pre-mod, but if
you¹re looking at a low level and you want ease of implementation / ongoing
support then I¹d recommend a chat with Tempero

Glen



From:  "sam at chinwag.com" <sam at chinwag.com>
Reply-To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Date:  Monday, 16 June 2014 11:49
To:  uk-netmarketing <uk-netmarketing at mm.chinwag.com>
Subject:  Re: [uk-netmarketing] Allowing Reviews

Hiya...

Good tips from Chris, but I don't think the - no moderation = users'
liability - is actually true, although it's been a long time since I checked
it. I'd imagine that it presents a more reasonable legal position.

Comments/reviews are a minefield, especially if you have some particularly
litigious person who believes that they've been libelled. Having said that,
we've only had 3 libel threats in 15 years. They tend to relate to personal
comments.

I'd suggest starting with a hybrid pre-moderation model - you probably won't
start with an avalanche of reviews, so it's not likely to be too crippling
to begin with - so all first reviews are checked before posting. After a set
number, e.g. 3, then users can post without moderation.

Add flagging into the reviews so that users can complain about a review and
automatically zap the review after say 2 or 3 complaints and review
manually.

If you're still using Drupal there's a bunch of modules that should do this
for you automatically.

Tempero and eModeration both offer commercial services handling this type of
moderation, but you'll need to have a chunk of traffic and users (and
budget) to make it worth their while. Last time I checked, they'd published
some useful guides though.

Hope that helps.


Toodle Pip

Sam

--------------------------------------------------------------
Sam Michel, Founder, Chinwag - e: sam at chinwag.com
t: +44 20 7183 2925 f: +44 20 7099 4011
Chinwag - http://chinwag.com
@toodlepip <http://twitter.com/toodlepip>  // @Chinwag
<http://twitter.com/Chinwag>  // @DigitalMission
<http://twitter.com/DigitalMission>  // @ChinwagPsych
<http://twitter.com/ChinwagPsych>  // @ChinwagJobs
<http://twitter.com/ChinwagJobs>
---------------------------------------------------------------
Next up:
Entrepreneurs Mission: Robotics & Autonomous Systems
<http://roboticsmission.org>  22-27 June 2014
---------------------------------------------------------------
- PsychMatters - Behavourial Science for Business - http://psychmatters.co
- Chinwag Jobs - http://jobs.chinwag.com
- Sam @ Chinwag: http://chinwag.com/blogs/sammichel
- Sam @ Toodlepip: http://www.toodlepip.co.uk
--------------------------------------------------------------


On 12 June 2014 13:45, Chris Kempt <chris at kempt.co.uk> wrote:
> As I understand it there are essentially two options:
> 
> 1) Moderate and become partially liable if there happens to be an issue post
> moderation.
> 2) Don¹t moderate at all and load the liability on the user.
> 
> IMHO, for a small operation the latter is the only realistic option however
> you can reduce the potential for issues through clever design of the system.
> For example, perhaps instead of allowing reviews you use facebook-style likes
> or perhaps position it as a recommendation as opposed to a review? That way
> good suppliers should get more recommendations than bad ones and the whole
> thing becomes a bit less risky.
> 
> Cheers
> 
> C
> 
> 
> Chris Kempt - Kempt
> +44 (0) 8456 800899 <tel:%2B44%20%280%29%208456%20800899>  || +44 (0) 7701
> 048632
> chris at kempt.co.uk <mailto:chris at kempt.co.uk>
> www.kempt.co.uk <http://www.kempt.co.uk>
> 
> Stunt Guy 2.0 - only on iOS 17th April:
> http://www.themagnificentstunts.com/stunt-guy-2/
> <http://www.themagnificentstunts.com/stunt-guy-2/>
> 
> Kempt Ltd, First Floor, 31 St Margarets Street, Canterbury, Kent CT1 2TG.
> Kempt Limited registered in the UK, Company number 4725387
> 
> 
> 
> 
> On 11 Jun 2014, at 14:10, Caroline Bottomley <caroline at radarmusicvideos.com>
> wrote:
> 
>> Thanks Glen, that's really useful.
>> I'll go and have a nosey around myratedpeople and sites like that too
>> 
>> much obliged
>> Caroline
>> 
>> 
>> 
>> 
>> On 10 Jun 2014, at 10:34, Glen Collins <glen at glencollins.com> wrote:
>> 
>>> Caroline
>>> 
>>> I own www.reviewcentre.com <http://www.reviewcentre.com/>  ­ a 2million
>>> users a month consumer review website which has been going since 1999, so
>>> have a fair bit of experience in this space.
>>> 
>>> On our site we don¹t allow people to write reviews on individuals as it¹s a
>>> legal minefield.  For your service this seems unavoidable, so I¹d say if
>>> you¹re going to do it like this you should pre-moderate all your content and
>>> don¹t allow anything to go up that is obviously (potentially) libellous.
>>> 
>>> Remember it¹s only libel if it¹s not true ­ so saying someone is a fraudster
>>> is potentially perfectly acceptable as long as they can back up their claim
>>> (this is where life gets tricky for youŠ)
>>> 
>>> We have developed our own platform which automatically pre-moderates all our
>>> content and resolves a lot (but not allŠ) of these types of issues.  But as
>>> I say, for your service which is obviously potentially highly flammable, I¹d
>>> say you should definitely pre-moderate and do it with extreme caution.
>>> Generally speaking reviews on individuals is something I wouldn¹t really
>>> advise people to offer.
>>> 
>>> Hope that helps
>>> 
>>> Glen.
>>> 
>>> From: Caroline <caroline at radarmusicvideos.com>
>>> Reply-To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
>>> Date: Saturday, 7 June 2014 09:15
>>> To: uk-netmarketing <uk-netmarketing at mm.chinwag.com>
>>> Subject: [uk-netmarketing] Allowing Reviews
>>> 
>>> Hello Chinwag 
>>> 
>>> We're going to encourage reviews about directors on Radar. A much requested
>>> feature.
>>> Commissioners will be able to leave a review about a director on the
>>> director's profile page.
>>> The director will be able to reply, once.
>>> We'll character-limit both text entry boxes and neither party will be able
>>> to make more than one statement each.
>>> 
>>> All will be fine, until a commissioner says something like
>>> 'Avoid this director at all costs, she was unreliable, a liar and as far as
>>> we're concerned, she stole our money'
>>> and the director says something like
>>> 'We behaved perfectly. This commissioner is a fraudster, you should never
>>> work with him'.
>>> 
>>> Then what? We've got two libellous statements on our website and if
>>> either/both are so minded, it'll spill into social media etc etc.
>>> 
>>> Any advice dear uk net marketers?
>>> 
>>> many thanks as ever
>>> 
>>> Caroline
>>> 
>>> 
>>> 
>>> 
>>> Caroline Bottomley
>>> 
>>> Managing Director
>>> Radar Music Videos <http://www.radarmusicvideos.com/home>
>>> Twitter <https://twitter.com/radarmusicvideo>
>>> Radar connects labels and artists to talented new music video directors
>>> worldwide
>>> Winner European Lovie Awards <https://www.peopleslovie.eu/#music-0>
>>> Winner Best Music Start-Up
>>> <http://4pt5.com/radar-music-videos-wins-the-music-4-5-pitch-competition/>
>>> Music 4.5
>>> Mailing list <http://eepurl.com/1Nzs>  - the business of music video
>>> 
>>> 
>>> 
>>> 
>>> 
>>> 
>>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~ Chinwag
>>> Jobs is the leading specialist recruitment website for digital roles in the
>>> UK. Used by major companies such as BBC, Electronic Arts, Kingston
>>> University as well as the majority of recruitment agencies who place staff
>>> in the sector. Take a look through our listings or register to advertise
>>> your own vacancies today. >> CHINWAG JOBS: http://jobs.chinwag.com
>>> <http://jobs.chinwag.com/>
>>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ You're subscribed to
>>> uk-netmarketing to change your options or unsubscribe:
>>> https://mm.chinwag.com/options/uk-netmarketing uk-netmarketing discussion
>>> list is powered by http://chinwag.com <http://chinwag.com/>
>>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>>> 
>>> Chinwag Jobs is the leading specialist recruitment website for digital
>>> roles in the UK. Used by major companies such as BBC, Electronic
>>> Arts, Kingston University as well as the majority of recruitment
>>> agencies who place staff in the sector.
>>> 
>>> Take a look through our listings or register to advertise your
>>> own vacancies today.
>>> 
>>>>> CHINWAG JOBS: http://jobs.chinwag.com <http://jobs.chinwag.com/>
>>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>>> You're subscribed to uk-netmarketing to change your options or
>>> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>>> 
>>> uk-netmarketing discussion list is powered by http://chinwag.com
>>> <http://chinwag.com/>
>> 
>> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
>> 
>> Chinwag Jobs is the leading specialist recruitment website for digital
>> roles in the UK. Used by major companies such as BBC, Electronic
>> Arts, Kingston University as well as the majority of recruitment
>> agencies who place staff in the sector.
>> 
>> Take a look through our listings or register to advertise your
>> own vacancies today.
>> 
>>>> CHINWAG JOBS: http://jobs.chinwag.com
>> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>> You're subscribed to uk-netmarketing to change your options or
>> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
>> 
>> uk-netmarketing discussion list is powered by http://chinwag.com
> 
> 
> ~~ Chinwag Jobs: Find your perfect new job or next team member ~~
> 
> Chinwag Jobs is the leading specialist recruitment website for digital
> roles in the UK. Used by major companies such as BBC, Electronic
> Arts, Kingston University as well as the majority of recruitment
> agencies who place staff in the sector.
> 
> Take a look through our listings or register to advertise your
> own vacancies today.
> 
>>> >> CHINWAG JOBS: http://jobs.chinwag.com
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> You're subscribed to uk-netmarketing to change your options or
> unsubscribe: https://mm.chinwag.com/options/uk-netmarketing
> 
> uk-netmarketing discussion list is powered by http://chinwag.com

~~ Chinwag Jobs: Find your perfect new job or next team member ~~ Chinwag
Jobs is the leading specialist recruitment website for digital roles in the
UK. Used by major companies such as BBC, Electronic Arts, Kingston
University as well as the majority of recruitment agencies who place staff
in the sector. Take a look through our listings or register to advertise
your own vacancies today. >> CHINWAG JOBS: http://jobs.chinwag.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ You're subscribed to
uk-netmarketing to change your options or unsubscribe:
https://mm.chinwag.com/options/uk-netmarketing uk-netmarketing discussion
list is powered by http://chinwag.com

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://mm.chinwag.com/cgi-bin/mailman/private/uk-netmarketing/attachments/20140617/4c79f2fb/attachment.html>