Re: UKNM: ho ho ... oh.

[Mike Butcher]

I think the principle problem would come if the ad-serving system on the

site couldn't discount *robot hits* from a mock-up like this, where a

script has been written to get a browser to request a banner X thousand

times. If it couldn't, the implications for online ad sales could be rather

nasty.


Does anyone else have any views on this? Especially whether the ad serving

solutions (Netgravity, Real Media' Open AdStream, Doubleclick, Accipiter

etc) could deal with this situation.


Mike



>>Good stuff:

>>

>>

>>http://www.internet-magazine.com/news/apr98/08a.htm

>>

>>-------------------------------------------------------------

>>Richard Houston

>>Webmedia Group, 21 Noel St, London, UK, W1V 3RD

>>Land: 0171 494 3177, Fax: 0171 434 1304, Mob: 0961 11 60 59




--------------------------------------------------------------------

Mike Butcher,                               Ph: (+44) 171 - 970 4812

Editor, New Media Age                       Fx: (+44) 171 - 970 4899

50 Poland Street, London W1V 4AX, UK

The New Media Channel:                          http://www.nma.co.uk

--------------------------------------------------------------------