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Subject: Re: UKNM: ho ho ... oh.
From: Mike Butcher
Date: Thu, 9 Apr 1998 14:28:09 +0100

I think the principle problem would come if the ad-serving system on the
site couldn't discount *robot hits* from a mock-up like this, where a
script has been written to get a browser to request a banner X thousand
times. If it couldn't, the implications for online ad sales could be rather

Does anyone else have any views on this? Especially whether the ad serving
solutions (Netgravity, Real Media' Open AdStream, Doubleclick, Accipiter
etc) could deal with this situation.


>>Good stuff:
>>Richard Houston
>>Webmedia Group, 21 Noel St, London, UK, W1V 3RD
>>Land: 0171 494 3177, Fax: 0171 434 1304, Mob: 0961 11 60 59

Mike Butcher, Ph: (+44) 171 - 970 4812
Editor, New Media Age Fx: (+44) 171 - 970 4899
50 Poland Street, London W1V 4AX, UK
The New Media Channel: http://www.nma.co.uk

  Re: UKNM: ho ho ... oh., Ben Thompson

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