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Subject: RE: UKNM: Java Banner Game and Nostalgia
From: Martin Lloyd
Date: Wed, 28 Apr 1999 15:58:10 +0100

> >Now, I'm having an internal tussle on this one. Is it a good ad
> or is it a
> >good gimmick, which will win awards but get ignored? I played it
> the first
> >time, but I'm not sure I would again. As an ad on it's own I don't think
> >it's bad. It looks like it's frequency capped to one view per
> person, which
> >makes sense.

I thought the ad was ok and its going to do a lot better than a lot of flat
banners. What brought it down was the weak splash page - a common fault in
banner advertising. Incidently what do people think of the whole "what can
we .com for you?" campaign? 'cause it leaves me cold.

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  Re: UKNM: Java Banner Game and Nostalgia, Chris Heathcote

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