RE: UKNM: .com vs .co.uk - UK consumer understanding?

[Kief Morris]

> > > So what does everyone think about Icelands idea to rename 

> it's stores

> > > Iceland.co.uk?

> 

> Actually I think it is a good move (I just wrote "I think it 

> is cool", but

> maybe that is too juvenile even for UKNM :-> ).


In the short term, maybe, but down the road, when the novelty

of the Internet wears off, company names based on .com or .co.uk 

will seem silly and dated. That's even assuming the average person 

still use foo.com style DNS names. 


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