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Subject: Re: UKNM: .com vs .co.uk - UK consumer understanding?
From: Ian Tester
Date: Mon, 3 Apr 2000 10:45:35 +0100

Nik wrote - "So what does everyone think about Icelands idea to rename it's
stores Iceland.co.uk?"

Pretty daft and short-sighted? I think their Marketing Director just
swallowed a little too much .com hype and is probably going to end up
choking on it. . .

i

Ian Tester, Strategic Marketing Analyst, boo.com
Log on to http://www.boo.com/ for a chance to win a Spring wardrobe
worth �3000
boo.com Group Limited, 136 Regent Street, London W1R 6HJ, UK
T + 44 (0)20 7959 4445 M +44 (0)7880 557692 F +44 (0)20 7950 0951 E
ian [dot] testeratuk [dot] boo [dot] com


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Replies
  Re: UKNM: .com vs .co.uk - UK consumer u, Jo Chipchase
  Re: UKNM: .com vs .co.uk - UK consumer u, Trevor May

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