Re: UKNM: .com vs .co.uk - UK consumer understanding?

[Ian Tester]

Nik wrote - "So what does everyone think about Icelands idea to rename it's

stores Iceland.co.uk?"


Pretty daft and short-sighted? I think their Marketing Director just

swallowed a little too much .com hype and is probably going to end up

choking on it. . .


i


Ian Tester, Strategic Marketing Analyst, boo.com

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