Re: UKNM: .com vs .co.uk - UK consumer understanding?

[Jo Chipchase]

Ian Tester wrote:

>Nik wrote - "So what does everyone think about Icelands idea to rename it's

>stores Iceland.co.uk?"

>

>Pretty daft and short-sighted? I think their Marketing Director just

>swallowed a little too much .com hype and is probably going to end up

>choking on it. . .


I think the .co.uk name change strategy may confuse consumers, leading some

to think it's a Net business, and detracting from the stores.  For example,

it would confuse my non-surfing Mum... so perhaps Mum wouldn't go to

Iceland after all.

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