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Subject: Re: UKNM: .com vs .co.uk - UK consumer understanding?
From: Rory Teeling
Date: Mon, 3 Apr 2000 12:09:38 +0100

It's not just Iceland that are going a bit bananas
about this. This weekend i was on my local high street
and saw a shop called The Pine Shop with .com hastily
scrawled after the name in different font colour and
style

Best chuckle i had all weekend

--- Trevor May <trevoratre-flex [dot] com> wrote:
> > > Nik wrote - "So what does everyone think about
> Icelands idea to rename
> it's
> > > stores Iceland.co.uk?"
>
> Ian Tester wrote:
> > Pretty daft and short-sighted? I think their
> Marketing Director just
> > swallowed a little too much .com hype and is
> probably going to end up
> > choking on it. . .
>
> And I seriously hope that the graduated monstrosity
> that features on
> their new TV ad isn't the new logo.
>
>
> Trevor May
>
> reflex� trevoratre-flex [dot] com
> 7 Ransome's Dock http://www.re-flex.com/
> Parkgate Road Tel: +44 (0)20 7801 0171
> London SW11 4NP Fax: +44 (0)20 7801 0181


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