Re: UKNM: Online grocery retail - was .com vs .co.uk

[Rory Teeling]

Maybe another significant reason grocery retailers

will find it difficult to move into the online arena

is their role in the social infrastructure of the UK,

and the attendant expectations of their customers. 


For many people, and increasingly so, it is one of the

last places of real social interaction with ones

'community' left. 


Grocery retailers themselves recognise this to varying

degrees, and the introduction of themed shopping

experiences (Tesco Metro singles nights etc) and even

Creches is a reflection of this.


Not for nothing are grocery retailers often referred

to as 'Cathedrals' and 'Churches' of shopping. This

community function was one of the great mainstays of

the Church in the past, and the retailers have

increasingly picked up this societal need as church

attendance has decreased.


--- Ray Taylor <

rayeyeconomy [dot] com

> wrote:

>

From: Jo Chipchase <jocan-u-hack-it [dot] com>

> 

> > I think the .co.uk name change strategy may

> confuse consumers, leading

> some

> > to think it's a Net business, and detracting from

> the stores.  For

> example,

> > it would confuse my non-surfing Mum... so perhaps

> Mum wouldn't go to

> > Iceland after all.

> >

> 

> Jo may well be right. But you might equally say that

> they are trying to get

> ahead of the game by educating consumers and/or

> setting up store for the

> future consumer.

[Sam says: msg chopped...]


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com