Re: UKNM: Memes and marketing

[Paul Gill]

>Memes, like genes, do not have any "inherent desires".

>It is simply the case that successful memes/genes

>will prosper and others will not.  Memes compete with

>other memes for use of resources - brain power - but

>only have a particular "interest" in defeating their

>allele, or opposite.

>

>For further reading try "The Selfish Gene" by Richard

>Dawkins.


But please take it with a pinch of salt!


Unfortunately all my evolution books from student days are at home so I'm

struggling to think of another book to read for a view to different Dawkins

- will try and remember to look when I get home.


But off the top of my head, this one is interesting:


Susan Blackmore: The Meme Machine

http://www.amazon.co.uk/exec/obidos/ASIN/019286212X/qid=954777449/sr=1-1/026

-7726108-4061439


Cheers,


Paul Gill

Emap Performance, Mappin House, 4 Winsley Street, London W1N 7AR

t +44 (0)20 7312 8220 | m +44 (0)7909 992 377

paul [dot] gillemap-performance [dot] com (mailto:paul [dot] gillemap-performance [dot] com)

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