RE: UKNM: Tesco's token effort

[Neil Morgan]

Ray,


This strange attitude that High Street retailers are dinosaurs is not

uncommon in the online retail world.


I witnessed a bunch of new media retailers at Jupiter's European Online

Shopping Forum discuss loyalty schemes and customer acquisition methods as

if they actually knew something about the subject.  The sooner that online

retailers start learning a few hard-bitten lessons from their High Street

counterparts the quicker they'll make an impact - on housewives or yuppies.


Neil


> -----Original Message-----

>

From: Ray Taylor [SMTP:rayeyeconomy [dot] com]

> Sent:	03 April 2000 16:31

>

To: uk-netmarketingchinwag [dot] com

> Subject:	Re: UKNM: Tesco's token effort

>

>

Neil Morgan <neil [dot] morgane-Space [dot] co [dot] uk> asks:

>

> > Ray,

> >

> > You wrote about Tesco's token effort at online sales ...

> <snip>

> > Are you saying that 'young singles/professionals who cannot be bothered

> to

> > go shopping' are not a legitimate target market?  I thought they were a

> > large part of the existing web market.

>

> No. They are a prime target market. But they are only a minority of baked


> beans buyers. The point being that Tesco is apparently targeting a

> minority

> demographic (the early adopters) only, rather than going all out to target

> the whole UK market - housewives _and_ early adopters and everyone else.

> Hence my comment.


[Sam says: msg chopped...]



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