Re: UKNM: Tesco's token effort

[Stefan Magdalinski]

Neil Morgan wrote:

>

> Ray,

>

> You wrote about Tesco's token effort at online sales ...

>

> ".. despite promises of huge investment by the big two, online

> grocery sales are not likely to inspire anyone, and particularly not the

> customers. Unless of course the 'customers' are restricted to young

singles

> / professionals who can't be bothered to go shopping (as opposed to the

real

> customers of grocery stores - the housewives, or whatever the PC term is

for

> people who control family finances these days)"

>

> Are you saying that 'young singles/professionals who cannot be bothered to

> go shopping' are not a legitimate target market?  I thought they were a


but we tend to spend a lot LOT less in supermarkets than the

married+2.4kids combo, because despite, or rather because of, our

relatively much higher disposable incomes, as well as having fewer

mouths to feed, we tend to eat out a lot more.


> large part of the existing web market.  When the other 11 million UK

adults

> come on-line perhaps Terry will target the housewives.


and be way too late, like everyone else who rejected a particular

demographic because 'only geeks|students|londoners|rich

people|men|children|everyones-customers-but-my-own' use the web.


stefan

>

> Neil Morgan

> e-Space

> (I admit that we sell ads on the Tesco site/s)

>


--

/** Stefan Magdalinski, computin

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