Re: UKNM: Premium Rate Calls

[Ian Fenn (Chopstix)]

At 13:52 4/3/00 -0400, you wrote:

>In a message dated 03/04/00 14:11:21 GMT Daylight Time,

>

rjfindlayhotmail [dot] com

>writes:

><< > I always thought that premium rate phone charges would be a major

>revenue

>  > generator for the web and a simple way to impliment micro currency.

>  > I haven't seen this anywhere yet - so perhaps I was wrong. Are any

ISP's

>  > offering such a service (beyone 0845)? If not then why not?


A number of companies have made an attempt to exploit Internet access via

premium rate numbers including http://www.chargit.com/ and

http://www.echarge.co.uk/


These systems have had limited success to date. I believe that this is due

to:


a) The products or services being offered aren't desirable enough to the

consumer.

b) The visitor is required to download and execute a program. This is a

significant barrier.

c) Users are invariably charged for the amount of time they spend on-line

via the premium rate number. Consequently they are even more concerned

about spending too much time on-line. Speed and usability become much more

significant issues.

d) In most cases its not an International solution and limited to a

specific geographic region.


There are other reasons, but I believe these to be the main four.


The ideal micropayment solution would be one that made a charge to your

telephone bill without requiring you to disconnect.


All the best,


--

Ian Fenn

http://www.chopstix.net/



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Affiliate Solutions Seminar - London, England

A one day seminar for Merchants and Affiliates which

focuses on Revenue Sharing and Affiliate Marketing

for the online industry. Being held April 26, 2000, at the

MayFair Inter-Continental. http://seminars.internet.com

--------------------------------------------------------

Search Engine Strategies Seminar - London, England

Moderated by Search Engine expert, Danny Sullivan. A seminar

for Web marketers which focuses on the latest strategies for

generating traffic from search engines. April 27, 2000 at the

MayFair Inter-Continental.  http://seminars.internet.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com