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Subject: Re: UKNM: redeye urls
From: Chris Heathcote
Date: Wed, 12 Apr 2000 13:38:10 +0100

At 5:12 pm +0100 on 10/4/00, Don Jenkins wrote:

>My question is : What is a 'redeye url' when used in a media planning
>and buying context.

Dunno for sure, but I guess it's getting banner views at off-peak
traffic times / during the night.

Redeye flights in USA mean flights leaving at 12-6 or so in the
morning, normally incredibly cheap compared to the standard price.

You pays yer money you take yer choice.

Chris Heathcote <Head> New Media
http://www.head-newmedia.com/ tel: +44(0)2077377579
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  UKNM: redeye urls, Don Jenkins

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